Social Media Specialist

PT. AVO INNOVATION TECHNOLOGY; Daerah Istimewa Yogyakarta; On-site; USD 30,000 - 60,000; Full time

Job summary

An innovative company in the beauty industry is seeking a Social Media Specialist to enhance brand visibility across platforms like Instagram and TikTok. This role involves creating captivating content, engaging with followers, and collaborating with creative teams to produce high-quality assets. With a flexible work environment and a focus on team bonding, this position offers an exciting opportunity to drive engagement and shape brand narratives in a dynamic industry. If you have a passion for social media and a knack for creative campaigns, this role is perfect for you.

Benefits

Flexible work environment

Team bonding activities

Opportunities for international vacations

Participation in office events

Qualifications

• Minimum 2 years experience in Social Media Management for beauty or lifestyle brands.
• Deep understanding of beauty and wellness industry trends.

Responsibilities

• Develop and execute social media strategies for brand engagement.
• Monitor performance metrics and optimize campaigns.

Skills

Social Media Management

Content Creation

Engagement Strategies

Video Production

Trend Analysis

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Bachelor’s degree in Digital Media

Job description

Develop and execute social media strategies to enhance brand visibility, engagement, and audience growth on Instagram, TikTok, X, and YouTube.

Create and schedule captivating, on-brand content, including visuals, videos, captions, and stories, tailored to each platform’s unique audience.

Partner extensively with the marketing team to align social media content and campaigns with online activation strategies and broader brand initiatives.

Monitor social media performance metrics and provide insights and reports to optimize engagement and campaign effectiveness.

Actively engage with followers, respond to comments and messages, and cultivate a vibrant, positive community around Glow Better.

Stay informed on social media trends, platform updates, and beauty/wellness industry shifts to keep content innovative and relevant.

Collaborate with graphic designers, videographers, and content creators to produce high-quality, cohesive campaign assets.

Job requirements :

1. Minimum 2 years experience in Social Media Management, preferably for a beauty, wellness, or lifestyle brand.
2. Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
3. Deep understanding of beauty and wellness industry trends and consumer behavior.
4. Proven track record of creating engaging content and developing creative campaigns that drive audience engagement and brand visibility.
5. Experience producing short-form video content for platforms like TikTok and YouTube (e.g., Reels, Shorts).
6. Flexibility to monitor and engage with social media activity outside standard hours when necessary (e.g., responding to time-sensitive trends or comments).
7. How many years' experience do you have as a Social Media Specialist?

About the Company:

Hair & Beauty Services, with 101-1,000 employees, is focused on the beauty industry and offers a flexible, cooperative work environment. AVO Innovation Technology is driven by millennial staff who work with passion and youthful energy. The company values not just work but also team bonding, providing opportunities for staff to vacation together abroad and participate in various office events.