Marketing Communication & Public Relation Supervisor

PT Duta Intidaya, Tbk. (Watsons Indonesia); Daerah Khusus Ibukota Jakarta; On-site; IDR 100,000,000 - 200,000,000; Full time

Job summary

A leading company in the retail and health industry is seeking a Marketing Communication & Public Relations Supervisor. The role involves developing marketing strategies, managing campaigns, and leading a team to enhance brand awareness. Candidates should have strong communication skills and a background in marketing or communications.

Qualifications

• Minimum of 3-5 years of experience in marketing communications.
• Strong knowledge of digital and traditional marketing channels.

Responsibilities

• Develop and execute comprehensive marketing communication strategies.
• Plan, coordinate, and supervise marketing campaigns.
• Lead and mentor the marketing communication team.

Skills

Leadership

Communication

Analytical Skills

Project Management

Creativity

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Bachelor’s degree in Public Relations

Tools

Social Media Management Tools

CRM

Analytics Software

Job description

Marketing Communication & Public Relations Supervisor

Develop and execute comprehensive marketing communication strategies.

Plan, coordinate, and supervise marketing campaigns (online and offline) to support store promotions, product launches, and seasonal initiatives.

Oversee the creation of engaging content for advertising materials, social media, newsletters, press releases, and other communication channels.

Build and maintain relationships with media, press, and key opinion leaders to generate positive coverage and enhance brand awareness.

Collaborate with the digital marketing team to integrate online and social media strategies into overall marketing communication efforts.

Ensure brand consistency across all communication touchpoints, including in-store visuals, advertising, and promotional activities.

Lead and mentor the marketing communication team, ensuring effective task delegation, performance monitoring, and skill development.

Assist in preparing and monitoring the marketing communication budget to ensure cost-effectiveness and ROI-driven initiatives.

Requirements:

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 3-5 years of experience in marketing communications, preferably in the retail, beauty, or health industry.
• Strong knowledge of digital and traditional marketing channels.
• Excellent verbal and written communication skills in English and Bahasa Indonesia.
• Proven experience in managing campaigns, public relations activities, and media relations.
• Leadership skills with the ability to manage and motivate a team.
• Proficiency in using marketing tools and platforms (e.g., social media management tools, CRM, analytics software).
• Strong analytical and project management skills with attention to detail.
• Creative mindset with the ability to develop innovative campaigns.
• Ability to work in a fast-paced environment and adapt to changing priorities.

Additional questions related to salary expectations, qualifications, experience, availability, language skills, and notice period are included but should be part of the application process, not the job description.