Trade Marketing Officer

PT Want Want Indonesia; Tangerang Selatan; On-site; IDR 30,000 - 60,000; Full time

Job summary

An established industry player is seeking a dynamic Trade Marketing Specialist to develop and implement innovative marketing strategies that align with brand objectives and sales goals. This role involves designing promotional campaigns, collaborating with sales teams, and ensuring optimal product placement across various channels. The ideal candidate will have a strong analytical mindset, excellent negotiation skills, and a proven track record in trade marketing within the FMCG sector. Join a forward-thinking company that values creativity and strategic thinking in a fast-paced environment.

Qualifications

• 2-3 years experience in trade marketing, sales, or merchandising.
• Bachelor's degree in Marketing or Business Administration.

Responsibilities

• Develop and implement trade marketing plans aligned with brand objectives.
• Design promotional campaigns to boost product demand.

Skills

Trade Marketing

Sales Strategy

Negotiation Skills

Analytical Skills

Communication Skills

Problem-Solving

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business Administration

Tools

Trade Marketing Tools

POSM Design Software

Job description

Develop and implement trade marketing plans aligned with brand objectives and sales targets.

Design promotional campaigns (e.g., discounts, bundling, point-of-sale activations) to boost product demand.

Collaborate with sales teams to ensure flawless execution of trade programs in key accounts (supermarkets, hypermarkets, convenience stores, etc.).

Ensure optimal shelf placement, POSM (Point-of-Sale Materials) deployment, and compliance with planograms.

Monitor competitor activities and market trends to recommend actionable insights.

Conduct store audits to assess brand visibility and merchandising standards.

Tailor trade marketing initiatives for different channels (modern trade, traditional trade, e-commerce).

Work with distributors and retailers to negotiate promotional spaces (e.g., endcaps, display racks).

Manage trade marketing budgets and ensure cost-effective spending.

Track ROI of promotions and provide post-campaign reports with sales analysis.

Liaise with Brand Marketing, Sales, and Supply Chain teams to align trade activities with product launches and inventory plans.

Qualifications & Skills:

Education: Bachelor’s degree in Marketing, Business Administration, or related field.

Experience: 2–3 years in trade marketing, sales, or merchandising (FMCG Snacking & Drink preferred).

Technical Skills:

Proficiency in trade marketing tools

Knowledge of POSM design and production processes.

Soft Skills:

Analytical mindset with problem-solving abilities.

Excellent negotiation and communication skills.

Ability to multitask in a fast-paced environment.

Note: Salary expectations, years of experience, and product experience are personal questions and should be addressed in interviews, not in the job description.