Social Media Strategist

SCULPT SHAPEWEAR; Daerah Khusus Ibukota Jakarta; On-site; IDR 100,000,000 - 200,000,000; Full time

Job summary

A leading company in shapewear is looking for a creative Social Media Strategist to enhance their online presence. The role involves developing strategies for various platforms, managing content, and analyzing performance metrics to drive engagement and conversions. Ideal candidates should have a strong background in digital marketing and social media management, with excellent communication skills and a passion for creative content. Join us to help empower women through our innovative products!

Qualifications

• Proven experience as a Social Media Strategist or Digital Marketer.
• Strong portfolio of successful social media campaigns.
• Exceptional writing, editing, and storytelling skills.

Responsibilities

• Develop and execute social media strategies to boost brand awareness.
• Manage and optimize presence on platforms including Instagram and TikTok.
• Track performance metrics and provide insights using analytics tools.

Skills

Digital Marketing

Content Creation

Social Media Management

Analytics

SEO

Communication

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Tools

Google Analytics

Hootsuite

Buffer

Adobe Creative Suite

Job description

Lokasi: Kantor Pusat - Muara Karang, Pluit, Jakarta Utara, Indonesia

Job Summary:

We are seeking a creative and data-driven Social Media Strategist to develop, implement, and manage our social media strategies across multiple platforms. The ideal candidate is knowledgeable about digital marketing trends, capable of increasing engagement, and experienced in creating compelling content aligned with brand voice and objectives. This role oversees multiple Instagram & TikTok accounts under the SCULPT brand.

Key Responsibilities:

• Develop and execute social media strategies to boost brand awareness, engagement, and conversions.
• Manage and optimize presence on platforms including Instagram, Facebook, LinkedIn, X (Twitter), TikTok, and others.
• Collaborate with content creators, designers, and marketers to produce high-quality multimedia content.
• Monitor social media trends, platform updates, and competitor activities.
• Track performance metrics and provide insights using tools like Google Analytics, Meta Business Suite, Hootsuite, etc.
• Plan and manage paid social media advertising campaigns.
• Engage with online communities, respond to comments/messages, and foster brand loyalty.
• Present monthly reports and recommend data-driven improvements.
• Stay updated on SEO, keyword research, and social media algorithm changes.
• Coordinate artistic direction across social media platforms.
• Ensure ad content is refreshed and meets standards.
• Coordinate with KOL management team for optimization.
• Create content strategies for TikTok and IG Reels to maximize engagement (shares and saves).

Requirements:

• Proven experience as a Social Media Strategist, Digital Marketer, or similar role in an e-commerce brand.
• Strong portfolio of successful social media campaigns.
• Excellent understanding of social media platforms and analytics tools.
• Exceptional writing, editing, and storytelling skills.
• Strong Excel skills for marketing operations and reporting.
• Experience with social media management tools (e.g., Buffer, Later, Sprout Social).
• Ability to multitask, meet deadlines, and work independently or in a team.
• Bachelor's degree in Marketing, Communications, or related field (preferred).
• Willing to work on-site in Pluit, North Jakarta, Indonesia.

Nice to Have:

• Experience in influencer marketing and UGC campaigns.
• Graphic design or video editing skills (e.g., Canva, Adobe Creative Suite).
• Familiarity with CRM and email marketing tools.

Additional Information:

• Instagram & TikTok: @sculpt.id
• What is your expected monthly salary?
• What qualifications do you possess?
• How many years of experience as a Social Media Strategist?
• How many years of experience in digital marketing?
• Are you available to work outside usual hours (weekends, evenings, holidays)?
• Are you willing to relocate for this role?

About SCULPT:

SCULPT aims to SPARK CONFIDENCE FOR WOMEN of all sizes. We produce shapewear and body-shaping undergarments with powerful body-shaping capabilities, helping women achieve their dream hourglass figure.

Our products are crafted with the best materials and expert tailoring, emphasizing quality. They compress, lift, and enhance each woman's unique body in the most comfortable and highly-rated materials.