Product Marketing Executive

PT Trinusa Travelindo; Daerah Khusus Ibukota Jakarta; On-site; USD 10,000 - 15,000; Full time

Job summary

A leading tech startup in Jakarta is seeking a CRM Specialist to enhance customer engagement and loyalty through innovative strategies. You will plan and execute campaigns, analyze performance, and drive user retention. Join a dynamic team that values creativity and impact.

Qualifications

• 1-2 years of experience in CRM, growth marketing, or customer analytics roles.
• Proficient in delivering campaigns and managing automation with rigorous A/B testing.

Responsibilities

• Plan and execute CRM and loyalty engagements, campaign planning, launch strategy.
• Measure, monitor, evaluate, and refine CRM programs to improve efficiency.

Skills

Project Management

Communication

Ownership

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Bachelor's degree in Math

Bachelor's degree in Engineering

Tools

CRM software

HTML

Job description

It's fun to work in a company where people truly BELIEVE in what they're doing!

Job Description

1. Plan and execute CRM and loyalty engagements, campaign planning, launch strategy, and ongoing optimization
2. Measure, monitor, evaluate, and refine CRM programs to improve the efficiency and effectiveness of marketing campaigns and increase revenue
3. Manage end-to-end segmentation, automation, optimization, personalization, and reporting of the user lifecycle
4. Drive platform retention, loyalty, engagement, and usage metrics (e.g., DAU/MAU, purchases)
5. Analyze and enhance CRM initiatives through A/B testing

Requirements

• Graduated from a reputable university with a Bachelor's degree in Marketing, Business, Math, Engineering, or a related field
• 1-2 years of experience in CRM, growth marketing, or customer analytics roles
• Proficient in delivering campaigns and managing automation with rigorous A/B testing
• Excellent project management and communication skills
• Strong sense of ownership, responsibility, and commitment
• Familiarity with CRM software (e.g., Braze, SFMC) is a plus
• Experience in HTML is a plus

If you enjoy wild growth and working with happy, enthusiastic over-achievers, you'll love your career with us!

Traveloka (traveloka.com) is a tech startup based in Jakarta. We aim to revolutionize the Indonesian travel marketplace and make it more accessible to travelers across the country. As this is a significant challenge, we seek talented people from diverse backgrounds to help us achieve our mission. We are committed to building a dynamic workplace where people truly enjoy their work and feel they can make a real impact.

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