Sr. Product Owner Amar Bank Digital

Amar Bank; Daerah Khusus Ibukota Jakarta; On-site; IDR 200,000,000 - 300,000,000; Full time

Job summary

Join a forward-thinking bank as a Senior Product Owner, where you'll spearhead innovative strategies to enhance customer engagement and retention. This dynamic role involves collaborating with cross-functional teams to design impactful products and features that drive business growth. You'll leverage data-driven insights to inform product roadmaps and execute retention strategies that resonate with customers. If you are passionate about digital banking and have a knack for improving customer experiences, this is an exciting opportunity to make a significant impact in a rapidly evolving industry.

Qualifications

• 5+ years in product management with a focus on customer retention.
• Strong analytical skills and experience in A/B testing.

Responsibilities

• Develop retention strategies to boost customer engagement.
• Collaborate with teams to design and optimize loyalty programs.

Skills

Product Management

Customer Retention Strategies

Data Analysis

A/B Testing

Project Management

Communication Skills

Education

Bachelor's Degree

Tools

Data Analytics Tools

Job description

As a Senior Product Owner at Amar Bank, you will lead the charge in developing strategies to enhance customer engagement and retention. You will oversee the design implementation and optimization of retention-focused products and features, driving business growth and improving customer lifetime value. This role requires a keen understanding of digital banking trends, consumer behavior, and the ability to leverage data-driven insights for impactful product enhancements.

Responsibilities:

• Develop and implement retention strategies to increase active user engagement and improve overall customer loyalty across Amar Bank’s digital banking offerings.
• Collaborate with cross-functional teams (Product Design, Research, Data, Engineering, Marketing, Compliance, and Business) to design, execute, and optimize retention-focused initiatives, including loyalty programs, rewards systems, and personalized experiences.
• Leverage customer insights, market research, and user behavior data to inform the product roadmap and prioritize retention-focused features.
• Define, track, and analyze key metrics related to customer retention, churn, and engagement, using these insights to drive continuous product improvement.
• Develop and execute A/B tests and other experiments to validate retention strategies, working closely with data science and analytics teams to ensure statistically significant results.
• Present retention metrics and insights to senior leadership, recommending strategies to enhance customer retention and meet Amar Bank’s growth objectives.
• Stay updated with industry trends, competitor activities, and innovations in digital banking to ensure Amar Bank’s retention strategies are competitive and impactful.

Requirements:

• 5+ years of experience in product management, with a focus on customer retention, preferably within the financial services or digital banking industry.
• Proven experience in leading customer retention strategies that demonstrate measurable success in reducing churn and increasing engagement.
• Strong analytical skills, with proficiency in data-driven decision-making, A/B testing, and customer segmentation analysis.
• Solid understanding of digital banking products, customer lifecycle, and market trends related to customer engagement and retention.
• Excellent project management skills, with the ability to juggle multiple projects and collaborate effectively across teams.
• Strong communication and presentation skills, with the ability to convey complex ideas to both technical and non-technical stakeholders.