Social Media Specialist

The Plural; Denpasar; On-site; USD 30,000 - 60,000; Full time

Job summary

An innovative studio in Bali seeks a creative Social Media Specialist to enhance its brand presence in the hospitality sector. This role offers the opportunity to craft compelling content and manage social media strategies that resonate with guests. You will be responsible for elevating the online visibility of the studio through engaging storytelling and strategic paid campaigns. Join a vibrant team dedicated to inspiring experiences and creativity, while enjoying the beautiful surroundings of Bali. If you have a passion for travel and a knack for digital marketing, this is the perfect opportunity for you!

Benefits

Collaborative team environment

Opportunities to work with leading properties

Competitive salary

Professional growth opportunities

Qualifications

• 3-5 years of experience in social media or digital marketing, especially in hospitality.
• Strong knowledge of hospitality marketing dynamics and customer behavior.

Responsibilities

• Develop and execute social media strategies for guest engagement and brand loyalty.
• Manage content planning and posting across social media platforms.

Skills

Social Media Management

Content Creation

SEO

Paid Advertising

Visual Storytelling

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Bachelor’s degree in Hospitality Management

Tools

Google Analytics

WordPress

Google AdSense

Job description

Plural is a creative & wellness studio located in Canggu, Bali. We are growing our business and team and are searching for an Social Media Specialist.

At Plural, we believe that creativity is the bridge that connects people. As a

company on a mission to create experiences that inspire and empower, we are passionate about

connecting individuals through creative expression.

Our values are at the core of our company.

• Curiosity & Innovation: Maintaining a mindset of constant learning and exploration, love creative thinking and pushing boundaries. We are always looking for new breakthroughs in every aspect of our work.

• Integrity: Upholding trust, accountability, and transparency in all aspects of business.

• Competitive Excellence: a strong desire for achievement and enjoyment of difficult challenges, we take responsibility for our actions and prioritize high standard in process and outcomes.

• Adaptability: being flexible and open to change, allowing the company to evolve

Requirements: *MUST SPEAK FLUENT ENGLISH*

Job Description

We are looking for a creative and results-driven Social Media Specialist with a strong background in the hospitality industry to elevate our brand presence across digital platforms. This role is ideal for someone passionate about travel, guest experience, and visual storytelling, with proven experience managing social media channels, paid advertising, SEO, and website content. You will play a key role in enhancing our online visibility and attracting both new and returning guests.

Key Responsibilities:

• Develop and execute social media strategies tailored to the hospitality industry, focusing on guest engagement and brand loyalty.
• Manage day-to-day content planning and posting across platforms, with a strong emphasis on Instagram and visual storytelling.
• Create compelling, on-brand content that showcases properties, guest experiences, amenities, events, and promotions.
• Plan, execute, and optimize paid campaigns across Instagram, Facebook, and Google AdSense to increase bookings and brand awareness.
• Improve website SEO and ensure the site content is optimized for search engines and user experience.
• Regularly update and maintain content on the company website to reflect current offers, seasonal events, and property updates.
• Monitor performance metrics and generate actionable insights from social media and web analytics.
• Stay informed about hospitality trends, social media innovations, and competitor activities.
• Work closely with the marketing, PR, and reservations teams to align campaigns and messaging.

Requirements:

• Bachelor’s degree in Marketing, Communications, Hospitality Management, or a related field.
• 3–5 years of experience in a social media or digital marketing role, preferably within the hospitality, travel, or lifestyle sectors.
• Strong knowledge of hospitality marketing dynamics and customer behavior.
• Proven track record in managing and growing Instagram and other social media platforms.
• Experience with paid social campaigns and Google AdSense optimization.
• Solid understanding of SEO, keyword research, and Google Analytics.
• Familiarity with CMS tools (e.g., WordPress) and basic web content management.
• Excellent command of English, both written and verbal, with a flair for storytelling.
• Ability to work independently, manage multiple projects, and meet tight deadlines.

Preferred Skills:

• Experience in luxury hospitality or resort marketing is a plus.
• Basic photo and video editing skills.
• Experience in influencer or UGC (User-Generated Content) marketing campaigns.

What We Offer:

• A vibrant and collaborative team environment
• Opportunities to work with leading properties
• Competitive salary and professional growth opportunities

Please note: This is an in-office role, the successful candidate will be expected to work full-time from the office in Cemagi or the studio in Canggu.

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