E-Commerce Marketing Specialist

ASUS; Daerah Khusus Ibukota Jakarta; On-site; USD 12.000 - 18.000; Full time

Job summary

Join ASUS as an E-Commerce Marketing Specialist to drive impactful marketing campaigns in the tech industry. This role involves managing digital advertising, content creation, and analytics to enhance brand visibility and conversion rates. If you're creative, analytical, and have a passion for digital marketing, we want you on our team!

Qualifications

• 1-3 years in digital marketing or e-commerce.
• Strong written and verbal communication skills.
• Analytical mindset with data interpretation abilities.

Responsibilities

• Manage and optimize marketing campaigns for E-Commerce.
• Develop content for various digital platforms.
• Analyze performance metrics to improve marketing efforts.

Skills

Digital Marketing

SEO

Content Creation

Data Analysis

Communication

Creativity

Graphic Design

Education

Bachelor's degree in Marketing, Communications, Business

Tools

Google Analytics

Facebook Business Manager

SEO tools

Canva

Adobe Photoshop

Job description

Ready for a career that's all about growth? We're looking for a E-Commerce Marketing Specialist to join our ASUS family and make an impact in the tech world.

What You'll Be Doing:

1. Marketing Campaign Management:

• Assist in developing and executing marketing strategies and campaigns for the E-Commerce.
• Coordinate promotional activities, including discounts, sales events, and product launches.
• Monitor and optimize campaigns to meet sales and performance goals.

2. Digital Advertising:

• Manage and monitor paid advertising campaigns (e.g., Google Ads, Facebook Ads, Instagram Ads).
• Analyze ad performance and suggest improvements to maximize ROI.
• Conduct keyword research and apply SEO strategies to improve organic traffic.

3. Content Creation and Management:

• Develop engaging content for website banners, social media, email marketing, and ads.
• Ensure product descriptions, images, and landing pages align with brand standards.
• Create and schedule posts for social media platforms to increase brand visibility.

4. Email Marketing:

• Build and maintain email marketing lists.
• Create, schedule, and analyze email campaigns to improve open and click-through rates.
• Implement strategies to nurture leads and convert them into customers.

5. Analytics and Reporting:

• Track key performance metrics such as traffic, conversion rates, and campaign performance.
• Generate reports and provide actionable insights to improve marketing efforts.
• Monitor competitors’ marketing activities and identify opportunities for improvement.

6. Collaboration:

• Work with the design team to create visually appealing marketing assets.
• Coordinate with the operations team to ensure campaigns align with stock availability and delivery timelines.

Key Performance Indicators (KPIs):

• Website traffic growth and engagement rates.
• Conversion rates from marketing campaigns.
• ROI of paid advertising campaigns.
• Email open and click-through rates.
• Growth of social media followers and engagement levels.
• Number of successful campaigns and promotions executed.

What We’re Looking For:

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 1–3 years in digital marketing, e-commerce, or a similar role.
• Knowledge of digital marketing tools (e.g., Google Analytics, Facebook Business Manager, SEO tools).
• Strong written and verbal communication skills.
• Creativity and an eye for detail in content creation.
• Analytical mindset with the ability to interpret data and metrics.
• Good communication and problem-solving abilities.
• Proficiency in graphic design software (e.g., Canva, Adobe Photoshop) is a plus.