E-commerce and Marketplace Specialist

Responsibilities:

1. Create, manage and optimize product listings (image, descriptions, prices, keywords)
2. Set up campaigns, discounts, and promotional tools within each platform
3. Track competitor activities, pricing and product trends
4. Monitor order fulfillment and work with logistics teams to ensure smooth operations
5. Own online store Management (Shopify)
6. Maintain and update the online store regularly with new arrivals, promotions, banners and content
7. Ensure user-friendly navigation, mobile responsiveness, and up-to-date SEO practices
8. Track store performance using Google Analytics, Meta Pixel, and store dashboards
9. Troubleshoot issues related to checkout, user experience or product availability
10. Affiliate Program Management:
11. Set up and manage affiliate programs (via TikTok Affiliate, Shopee Affiliate, etc)
12. Recruit and onboard new affiliates or KOLs to promote products
13. Track affiliate performance, commission structures and ROI
14. Maintain communication with affiliates to encourage continuous engagement and performance
15. Coordinate with marketing team to plan regular live stream sessions to introduce products, promotions and seasonal launches.
16. Prepare key selling points, product highlights, promo codes, and set designs
17. Track viewership, engagement and conversion from live sessions
18. Collaborate with influencers when needed.
19. Campaign Execution & Ads Optimization:
20. Plan and run marketing campaigns (platform-wide sales, product launches, brand anniversary promos)
21. Set up and monitor marketplace ads (Shopess Ads, Tokopedia Ads, TikTok Ads, etc)
22. Coordinate with the marketing team to drive traffic from social media and email to the store/marketplaces
23. Monitor ad performance and adjust targeting, creatives, and bidding strategies for higher ROI.
24. Customer Support:
25. Respond to product inquiries, order issues and reviews across all platforms.
26. Manage returns, exchanges, and follow-up communication efficiently
27. Coordinate with logistic team for timely delivery
28. Gather customer feedback and report product-related issues to relevant departments
29. Content Coordination:
30. Work with graphic designer and content creators to produce store banners, campaign visuals and product videos
31. Ensure brand consistency across all digital touchpoints
32. Reporting & Analytics:
33. Track daily/weekly/monthly KPIs: sales, traffic, conversion rates, bounce rates, top products, ad spends, etc
34. Provide actionable insights and recommendations to improve performance
35. Stay updated with marketplace algorithm changes, e-commerce trends, and best practices

Requirements:

1. Bachelor's degree or diploma in Marketing, Business, E-commerce, or related field.
2. 1-3 years of experience in e-commerce operations, marketplace management or digital sales
3. Hands-on experience with platforms like Shopify, Shopee Seller Center, Tokopedia Seller, TikTok Shop.
4. Familiar with affiliate marketing programs
5. Good understanding of digital marketing, SEO, and customer funnel strategies
6. Strong organizational and multitasking and communication skills
7. Analytical mindset with experience using tools like Google Analytics, Meta Ads Manager or marketplace dashboards