Digital Strategist

JJ Group; Jakarta Pusat; On-site; IDR 100.000.000 - 200.000.000; Full time

Job description

Full-Time | Hybrid / Onsite

Purpose of the Role

We are looking for a Lead Digital Strategist to take ownership of digital strategy across SEO, social media, and integrated campaigns. Responsible for strategic direction, alignment, and performance outcomes. You are expected to lead thinking and own results.

Key Responsibilities

1. Digital Leadership & Strategy
   • Define overall digital strategy aligned with business goals
   • Lead integrated digital planning across organic, social, and campaign channels
   • Set performance benchmarks and KPIs
2. SEO Leadership (Core Strength Required)
   • Own SEO strategy and roadmap across technical, on‑page, and off‑page
   • Guide content and optimization priorities
   • Review SEO performance and adjust strategy based on results
3. Social Media & Campaign Direction
   • Define strategic frameworks for social media platforms
   • Guide content pillars campaign themes, and funnel alignment
   • Collaborate with ads and creative teams on campaign execution
4. Analytics, Reporting & Decision‑Making
   • Interpret data from GA, Search Console, and social platforms
   • Present insights and recommendations to management
   • Make data‑informed strategic decisions
5. Team & Stakeholder Collaboration
   • Work directly with senior management
   • Coordinate with Creative, SEO, Ads, and Social teams
   • Ensure alignment, accountability, and execution quality

Qualifications Required

• 5+ years experience in Digital Strategy or Digital Lead roles
• Strong SEO expertise with documented results
• Experience leading or mentoring team members
• Strong analytical and strategic mindset
• Fluent English communication
• Tools: GA, GSC, Ahrefs/Semrush, Meta, TikTok, Canva, Notion, Sheets

How to Apply

Send your CV + portfolio/case studies to: careers@jjgroup
Subject: Lead Digital Strategist – Your Name