Digital & Media Manager

pt darya - varia laboratoria tbk; Indonesia; On-site; IDR 240,000,000 - 420,000,000; Full time

Job summary

pt darya - varia laboratoria tbk in Indonesia seeks an experienced Digital Marketing Lead to craft and execute integrated digital and media strategies, driving brand awareness and sales. You will lead the digital and media team, ensure collaboration across channels, and manage campaigns across digital and traditional outlets.

The role requires hands-on experience in advertising, social media, e-commerce, SEO/SEM, and digital planning, with strong analytics and stakeholder management skills.

Qualifications

• Minimum 5 years of experience in digital marketing.
• Proven experience in consumer goods industry.
• Strong leadership skills with the ability to manage and develop a team.
• Hands-on experience in advertising, social media, e-commerce, SEO/SEM, and digital planning.
• Strong analytical skills and ability to measure campaign performance.
• Excellent communication and stakeholder management skills.
• Ability to analyze data and provide actionable insights for campaign improvement.
• Excellent communication and teamwork skills.

Responsibilities

• Develop and execute integrated digital and media strategies to drive brand awareness and sales.
• Lead and manage the digital & media team, ensuring effective collaboration and execution.
• Oversee advertising campaigns across digital and traditional channels.
• Manage social media platforms, e-commerce strategies, and SEO/SEM efforts to maximize reach and engagement.
• Collaborate with cross-functional teams to ensure media alignment with overall marketing objectives.
• Monitor and analyze campaign performance metrics, optimizing strategies for better ROI.
• Stay updated on industry trends and emerging digital technologies to maintain a competitive edge.

Skills

Leadership

Analytics

Communication

Stakeholder management

Teamwork

Digital marketing

Advertising

Tools

Google Analytics

Google Ads

Meta Business Suite

SEO/SEM tools

Job description

• Develop and execute integrated digital and media strategies to drive brand awareness and sales.
• Lead and manage the digital & media team, ensuring effective collaboration and execution.
• Oversee advertising campaigns across digital and traditional channels.
• Manage social media platforms, e-commerce strategies, and SEO/SEM efforts to maximize reach and engagement.
• Collaborate with cross-functional teams to ensure media alignment with overall marketing objectives.
• Monitor and analyze campaign performance metrics, optimizing strategies for better ROI.
• Stay updated on industry trends and emerging digital technologies to maintain a competitive edge.

• Minimum 5 years of experience in digital marketing.
• Proven experience in consumer goods industry.
• Strong leadership skills with the ability to manage and develop a team.
• Expertise in both digital and traditional media strategies.
• Hands-on experience in advertising, social media, e-commerce, SEO/SEM, and digital planning.
• Strong analytical skills and ability to measure campaign performance.
• Excellent communication and stakeholder management skills.
• Ability to analyze data and provide actionable insights for campaign improvement.
• Excellent communication and teamwork skills.
• Proficiency in digital marketing tools (Google Analytics, Google Ads, Meta Business Suite, etc.)
• Ability to adapt to fast-paced environments and manage multiple projects simultaneously