DIGITAL MARKETING SUPERVISOR

PT. MULTI MEDIKA INTERNASIONAL, TBK; Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading FMCG company is seeking a Digital Marketing Specialist to enhance brand visibility and drive engagement through effective digital strategies. The ideal candidate will possess strong analytical skills, proficiency in digital marketing tools, and a proven track record in managing successful campaigns. This role offers the opportunity to work in a fast-paced environment while collaborating with a dynamic team.

Qualifications

• 2-3 years experience in digital marketing with a proven track record.
• Experience in managing digital campaigns and e-commerce platforms.
• Proficient in Excel and reporting tools.

Responsibilities

• Develop and implement digital marketing strategies for brand visibility.
• Manage end-to-end execution of digital media campaigns.
• Monitor and analyze campaign performance metrics.

Skills

Analytical skills

Communication

Project management

Education

Bachelor’s degree in Marketing, Advertising, Business, or related field

Tools

Google Analytics

Google Search Console

Facebook Business Manager

SEO tools (Ahrefs, SEMrush, Moz)

Job description

We are looking for a Digital Marketing Specialist with 2-3 years of experience to join our dynamic team in the FMCG (Health & Personal Care) industry. The ideal candidate will plan, execute, and optimize digital marketing strategies to drive brand awareness, customer engagement, and sales growth.

Requirements:

Bachelor’s degree in Marketing, Advertising, Business, or a related field.

At least 2-3 years of experience in digital marketing, with a proven track record of managing successful campaigns. Preferably inFMCG (Health & Personal Care).

Experience in managing digital campaigns, e-commerce platforms, and influencer marketing.

Proficiency in digital marketing tools such asGoogle Analytics, Google Search Console, Facebook Business Manager, and SEO tools (Ahrefs, SEMrush, Moz, etc.).

Strong analytical skills with the ability to interpret data and generate actionable insights.

Proficiency in Excel, Google Analytics, and other reporting tools.

Excellent communication and leadership skills.

Strong project management abilities and attention to detail.

Ability to develop and implement an effective digital media plan.

Ability to manage multiple projects and work in a fast-paced environment.

Comfort with analyzing data and using it to drive next action.

Keeps up with industry trends and new technologies, bringing fresh ideas to the table.

Works well with team members and other departments, the global team to achieve digital goals.

Key Responsibilities:

Develop and implement effective digital marketing strategies to enhance brand visibility and market penetration.

Oversee the planning, content creation, and execution of social media campaigns across various platforms (Instagram, Facebook, TikTok, YouTube)

Manage end-to-end execution of digital media campaigns, including planning, buying, and placement across channels such as Google Ads, Facebook Ads, LinkedIn, website etc.

Monitor and analyze campaign performance metrics, including CTR, CPC, CPA, ROI, and ROAS.

Identify trends and insights from campaign data to make data-driven recommendations for optimization.

A/B test various ad formats, targeting options, and bidding strategies to improve performance.

Develop and execute SEO strategies to improve organic search rankings and website traffic.

Conducted keyword research and implemented best practices for on-page and off-page SEO.

Manage SEM campaigns (Google Ads) to drive high-quality traffic and maximize ROI.

Develop and manage budgets for digital media campaigns, ensuring effective allocation of resources.

Track spending and provide regular reports on budget utilization and campaign performance.

Collaboration with social media team to identify, engage, and manage partnerships with influencers, KOLs, and brand ambassadors to boost brand credibility and reach.