Digital Marketing Strategy Manager

Job Responsibilities

1. Design and implement integrated digital marketing and sales strategies aligned with business targets.
2. Drive brand growth and product visibility across digital platforms, e-commerce, and retail campaigns.
3. Coordinate with marketing team and sales channels to optimize performance and campaign effectiveness.
4. Collaborate with sales team to align promotions, trade marketing efforts, and sales push across channels.
5. Analyze marketing and sales performance data to identify trends, measure ROI, and propose improvements.
6. Monitor competitive landscape, market trends, and customer behavior to identify new growth opportunities.
7. Lead cross-functional projects for new product launches and seasonal campaigns.
8. Manage marketing budgets, vendor relationships, and third-party digital agencies.

Qualifications

1. Bachelor’s degree in Marketing, Business, Communication, or related field.
2. Minimum 15 years of experience as Manager in digital marketing and/or sales, preferably in FMCG or consumer products industry.
3. Proven ability to develop and execute strategies that drive both brand growth and sales results.
4. Experience using tools like Google Analytics, Meta Business Suite, etc.
5. Excellent project management, communication, and leadership skills.
6. Data-driven mindset with strong problem-solving and analytical abilities.
7. Hands-on experience in handling digital and sales KPIs, from reach and engagement to sell-out performance.
8. Creative, strategic, and passionate about consumer insights and brand storytelling.

About the Company

PT CitraDimensi Arthali is a leading frozen seafood manufacturer in Indonesia, specializing in the processing of high-quality fishery products under the well-known CEDEA brand. With production facilities strategically located in Muara Baru, Majalengka, Medan, and Semarang, we ensure efficiency and excellence in every step of our operations.

Since our establishment in 1995, we have been a pioneer in seafood-based processed food, continuously innovating with modern production technology to meet international quality standards. Our commitment to excellence has positioned PT CitraDimensi Arthali as a trusted name in the industry.