DIGITAL MARKETING SPECIALIST | Staff Level

BaliSuperHost Management; Ubud; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A villa management company is seeking a Digital Marketing Specialist to enhance its online presence and drive direct bookings. The role involves overseeing digital campaigns, managing SEO strategies, and collaborating on content across social media platforms. Ideal candidates are results-driven with a background in marketing, and digital media.

Benefits

Allowance

Career Opportunity

Networking

Qualifications

• 2–4 years of experience in digital marketing, preferably in hospitality.
• Analytical mindset with strong organizational skills.
• Familiarity with tourism trends is an advantage.

Responsibilities

• Develop and manage digital campaigns for villa promotions.
• Implement SEO strategies and track performance metrics.
• Manage social media content and monitor engagement.

Skills

Digital Marketing

SEO

Social Media Management

Content Creation

Data Analysis

Copywriting

Education

Bachelor’s Degree in Marketing, Communications, or Digital Media

Tools

Google Ads

SEM Tools

Mailchimp

HubSpot

WordPress

Job description

July 10, 2025 /

DIGITAL MARKETING SPECIALIST | Staff Level

UBUD

As a Digital Marketing Specialist at our villa management company, you will be responsible for developing, executing, and optimizing digital marketing strategies to promote our villa properties, increase direct bookings, and strengthen our online presence. Your role includes managing paid campaigns, SEO/SEM, social media, content creation, email marketing, and analyzing performance metrics to drive results.

Key Responsibilities

Digital Campaign Management

• Develop and execute performance-based digital marketing campaigns (Google Ads, Meta Ads, programmatic).
• Monitor and optimize campaigns for ROI, CTR, and conversion rates.
• Manage digital advertising budgets and ensure cost-efficiency
  
  

SEO & SEM

• Implement on-page and off-page SEO strategies to boost organic traffic.
• Conduct keyword research and optimize website content accordingly.
• Monitor search engine rankings and recommend improvements
  
  

Social Media & Content Creation

• Plan and manage content across platforms (Instagram, Facebook, TikTok, LinkedIn).
• Collaborate with the content team for engaging posts, stories, and reels.
• Monitor social engagement and support community management.
  
  

Email Marketing & CRM

• Design and deploy email campaigns and newsletters using CRM tools (e.g., Mailchimp, HubSpot).
• Build and segment customer databases for targeted communication.
  
  

Data Analysis & Reporting

• Track, analyze, and report on campaign performance (Google Analytics, Meta Business Suite, etc.).
• Provide regular marketing reports with actionable insights.
  
  

Qualifications

• Bachelor’s Degree in Marketing, Communications, Digital Media, or related field.
• 2–4 years of experience in digital marketing, preferably in the hospitality or property management industry.
• Familiarity with villa rental markets or tourism trends is an advantage.
• Fluency in English
• Strong copywriting skills for ads, captions, and email campaigns.
• Ability to develop content calendars and collaborate on creative materials.
  
  

Technical Skills

• Proficiency in digital ad platforms (Google Ads, Meta Business Suite).
• Experience with SEO tools (Ahrefs, SEMrush, Google Search Console).
• Familiarity with CMS (WordPress) and booking engines.
• Strong understanding of web analytics and data visualization
  
  

Marketing & Creative Skills

• Strong copywriting and content creation ability.
• Understanding of brand consistency and visual storytelling.
• Basic graphic design skills (Canva, Adobe Creative Suite is a plus)
  
  

Soft Skills

• Analytical and results-driven mindset.
• Creative thinker with attention to detail.
• Strong time management and organizational skills.
• Excellent communication and teamwork abilities
  
  

BENEFITS: Allowance, Career Opportunity, Networking

Kindly send your CV with subject: Name – Position – Domicile

Job Category: Sales & Marketing

Job Type: Full Time

Job Location: Ubud

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