Digital Marketing Specialist (Fully Remote)

Hax Capital Pty Ltd; Jakarta Utara; Remote; IDR 100.000.000 - 200.000.000; Full time

Job summary

A growing remittance business is seeking a Digital Marketing Specialist to optimize campaigns on Google Ads and YouTube, manage app store marketing, and drive user engagement and retention. The ideal candidate has proven experience in digital advertising, strong skills in SEO and SEM, and excellent project management abilities. If you have the passion for digital marketing and thrive in a remote environment, this role offers an exciting opportunity to make an impact.

Responsibilities

• Plan, execute, and optimize paid campaigns on Google Ads and YouTube.
• Manage app store marketing campaigns for both Apple App Store and Google Play Store.
• Conduct keyword research and manage SEO and SEM strategies.
• Monitor, analyze, and report on campaign performance metrics.
• Stay updated on the latest digital marketing trends.
• Collaborate with internal teams to align marketing campaigns.

Skills

Google Ads

YouTube advertising

App store marketing

SEO

SEM

Data analysis

Project management

English communication

Job description

Digital Marketing Specialist (Fully Remote)

We are seeking a highly motivated and skilled Digital Marketing Specialist to join our growing remittance business. The ideal candidate will have expertise in app store marketing (Apple App Store and Google Play Store), Google Ads, and YouTube campaigns. This role requires a deep understanding of digital advertising platforms, performance tracking, and optimization strategies to help drive user acquisition, engagement, and retention.

Key Responsibilities

• Plan, execute, and optimize paid campaigns on Google Ads and YouTube.
• Manage app store marketing campaigns for both Apple App Store and Google Play Store.
• Conduct keyword research and manage SEO and SEM strategies to improve app discoverability and ranking.
• Monitor, analyze, and report on campaign performance metrics, providing actionable insights.
• Stay updated on the latest digital marketing trends, tools, and best practices.
• Collaborate with internal teams to align marketing campaigns with overall business goals.

Requirements

• Proven experience with Google Ads and YouTube advertising.
• Strong knowledge of Apple Search Ads and Google Play Store marketing.
• Understanding of SEO and SEM best practices.
• Ability to analyze data, interpret results, and make data-driven decisions.
• Excellent organizational and project management skills.
• Strong English communication and collaboration skills.

Preferred Skills (Not Compulsory)

• Experience in creating social media posts and campaigns.
• Content creation for various platforms.
• Blog writing and copywriting.
• Basic graphic design knowledge for digital content.

Applicant Questions

1. What's your expected monthly basic salary?
2. Which of the following online advertising methods do you have experience with?
3. Do you have experience with Search Engine Optimisation (SEO)?
4. Do you have experience with Search Engine Marketing (SEM)?
5. Are you experienced with copy writing and content creation?
6. How many years' experience do you have as a Google Ads Specialist?
7. How many years' experience do you have as an App Store Optimization Specialist?
8. How would you rate your English language skills?