Digital Marketing Specialist (Freelance)

LIT Group; Daerah Khusus Ibukota Jakarta; Remote; USD 5.000 - 8.000; Full time

Job summary

Une entreprise dynamique cherche un Freelance Digital Marketing Specialist pour renforcer sa présence en ligne. Vous serez en charge de la gestion des campagnes SEO, publicitaires sur les réseaux sociaux, et Google Ads, visant à améliorer la croissance et atteindre les objectifs. Ce rôle requiert une expérience avérée et une passion pour le marketing digital, au sein d'une équipe créative et innovante.

Qualifications

• Expérience de 2-3 ans en gestion de campagnes de marketing digital.
• Familiarité avec les outils de marketing digital et capacité à interpréter les données.
• Certificat Google Ads est un plus.

Responsibilities

• Optimiser le SEO par des recherches de mots-clés et analyses de la concurrence.
• Gérer les campagnes publicitaires sur les réseaux sociaux et Google Ads.
• Surveiller et analyser les performances des campagnes pour formuler des recommandations.

Skills

SEO

Publicité sur les réseaux sociaux

Google Ads

Analyse de données

Tools

Google Analytics

SEMrush

Ahrefs

Meta Ads Manager

Job description

Ruhee Diary is looking for a talented and passionate Freelance Digital Marketing Specialist to enhance our online presence and drive growth. We are seeking an individual with a proven track record in SEO, paid social media advertising (CPAS), and Google Ads. If you are a results-driven professional who thrives in a dynamic environment, we'd love to hear from you.

Job Desk (Responsibilities)

Search Engine Optimization (SEO):

• Conduct comprehensive keyword research and competitive analysis to identify opportunities for organic growth.
• Implement on-page SEO best practices (meta descriptions, title tags, content optimization) to improve search engine rankings.
• Develop and execute off-page SEO strategies, including link building and local SEO initiatives.
• Monitor, analyze, and report on SEO performance using relevant tools, providing actionable insights and recommendations.
• Stay updated with the latest SEO trends, algorithm changes, and best practices.
  
  

Collaborative Performance Advertising Solutions (CPAS) / Paid Social Media Advertising:

• Plan, create, and manage effective paid social media campaigns (e.g., Facebook, Instagram, TikTok Ads) with a strong focus on CPAS for e-commerce.
• Develop compelling ad copy and visuals that resonate with target audiences and drive conversions.
• Conduct A/B testing and optimize campaigns continuously to improve ROI and achieve performance targets.
• Monitor campaign performance, analyze data, and provide detailed reports with recommendations for future improvements.
  
  

Google Ads (SEM/PPC)

• Design, set up, and manage Google Search, Display, and Shopping ad campaigns.
• Perform in-depth keyword research, bid management, and budget allocation to maximize ad spend efficiency.
• Continuously monitor campaign performance, conduct regular audits, and implement optimization strategies (e.g., ad copy testing, negative keywords, landing page optimization).
• Analyze data from Google Ads and Google Analytics to identify trends, opportunities, and areas for improvement.
• Provide clear and concise performance reports with insights and strategic recommendations.
  
  

Requirements

• Proven experience (minimum 2-3 years) in managing digital marketing campaigns, specifically in SEO, paid social media (CPAS), and Google Ads.
• Strong understanding of SEO principles, including keyword research, on-page, and off-page optimization.
• Demonstrable experience with Google Ads (Search, Display, Shopping) and Google Analytics. Google Ads certification is a plus.
• Proficiency in setting up and optimizing CPAS campaigns on platforms like Facebook/Instagram.
• Excellent analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
• Familiarity with digital marketing tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, Meta Ads Manager).
• Strong communication and reporting skills, with the ability to articulate strategies and results clearly.
• Self-motivated, organized, and able to manage multiple projects simultaneously while meeting deadlines.
• Ability to work independently and collaboratively in a remote setup.
• A portfolio showcasing previous campaign successes and results is highly desirable.
• Minimum of 3 times visit to office