Digital Marketing Specialist

PT Sansan Yosindo; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading digital marketing firm in Indonesia is seeking a Digital Marketing & Social Media Specialist to manage campaigns across TikTok, Instagram, and Meta Ads. The ideal candidate will have 2–4 years of experience, a strong analytical mindset, and proficiency in ad management tools. This role offers competitive salary and opportunities for career growth.

Benefits

Competitive salary

Career growth opportunities

BPJS Health & Employment

Interaction with International Partners

Qualifications

• Fluent in English (spoken & written); Chinese proficiency is an advantage.
• 2–4 years experience in digital marketing or paid ads management.
• Proven ability to generate leads and manage ad budgets.
• Creative, organized, and results oriented.

Responsibilities

• Develop and execute monthly marketing calendars aligned with company lead targets.
• Manage TikTok & Instagram content, posting schedule, audience engagement.
• Run and optimize Meta and TikTok Ads for measurable lead generation.
• Track data and prepare weekly and monthly reports including results.
• Coordinate with management and related departments for marketing activities.

Skills

Ads management

Lead generation

Campaign performance tracking

Content creation

Analytics tools

Creativity

Tools

Meta Business Suite

TikTok Ads Manager

Canva

CapCut

Premiere

Job description

We are hiring a Digital Marketing & Social Media Specialist who is experienced in ads management, lead generation, and campaign performance tracking. The role focuses on managing online campaigns to attract and convert potential clients through TikTok, Instagram, and Meta Ads.

We’re looking for someone hands-on, analytical, and creative — capable of managing campaigns from planning to reporting.

Key Responsibilities:

Develop and execute monthly marketing calendars (content + ads) aligned with company lead targets.

Manage TikTok & Instagram content, posting schedule, audience engagement, and inquiries.

Produce and edit short-form videos (productivity, education, awareness).

Run and optimize Meta and TikTok Ads for measurable lead generation.

Track data and prepare weekly and monthly reports including results, cost per lead, and improvement plans.

Coordinate with management and related departments to support marketing-linked activities.

Support additional assignments related to marketing performance or company objectives.

Requirements:

Fluent in English (spoken & written); Chinese proficiency is an advantage.

2–4 years experience in digital marketing or paid ads management.

Proven ability to generate leads, manage ad budgets, and report ROI.

Skilled in Meta Business Suite, TikTok Ads Manager, and analytics tools.

Proficient in Designing/photo & video editing tools (Canva, CapCut, VN, Canva, Premiere).

Creative, organized and result oriented.

Able to start quickly and work independently with accountability.

Competitive salary and career growth

BPJS Health & Employment

Interaction with International Partners.

How many years' experience do you have as a Digital Marketing Specialist?