Digital Marketing Specialist

Harper Malioboro Yogyakarta; Daerah Khusus Ibukota Jakarta; On-site; USD 30,000 - 60,000; Full time

Job summary

An established industry player in the hospitality sector is seeking a dynamic Digital Marketing Specialist to elevate their online presence. This exciting role involves developing and executing innovative digital marketing strategies, managing paid advertising campaigns, and optimizing SEO/SEM efforts to drive traffic and enhance brand visibility. The ideal candidate will possess a strong understanding of digital marketing tools and platforms, along with excellent communication skills in both English and Bahasa Indonesia. Join a collaborative team where your creativity and strategic thinking will make a significant impact on the company's growth and success.

Qualifications

• Minimum 2 years of experience in digital marketing or related roles.
• Proficient in digital marketing tools and platforms.

Responsibilities

• Develop and execute digital marketing strategies across various platforms.
• Monitor and analyze campaign performance using Google Analytics.

Skills

Digital Marketing

SEO

SEM

Google Ads

Facebook Business Manager

Web Analytics

Communication Skills

Creative Thinking

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Communications

Tools

Google Analytics

Social Media Platforms

Job description

Job Requirements

• Minimum Bachelors Degree in Marketing, Communications, or a related field.
• At least 2 years of experience in digital marketing or related roles.
• Proficient in using digital marketing tools and platforms (Google Ads, Facebook Business Manager, etc.).
• Solid understanding of SEO, SEM, and web analytics.
• Excellent communication and writing skills in English and Bahasa Indonesia.
• Creative thinker with attention to detail.
• Ability to work both independently and collaboratively in a team.
• Experience in the hospitality industry is a plus.
  
  

Job Description

• Develop and execute digital marketing strategies across various platforms (social media, email, website, etc.).
• Create, manage, and optimize paid advertising campaigns (e.g., Google Ads, Facebook Ads).
• Monitor and analyze campaign performance using tools like Google Analytics.
• Manage SEO/SEM strategies to improve website traffic and search engine rankings.
• Create engaging and relevant content for digital marketing efforts.
• Coordinate with other departments to align marketing strategies with overall business goals.
• Manage and maintain company website content and updates.
• Monitor digital trends and competitor activities to stay ahead in the market.
• Provide regular performance reports and suggestions for improvement.