Digital Marketing Specialist

Humana International Group; Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A digital marketing firm in Jakarta seeks an experienced Digital Marketing Specialist to lead online marketing campaigns, manage social media, and optimize SEO strategies. The ideal candidate has over 3 years of experience, creativity in design, and strong analytical skills to drive traffic and improve conversion rates. Proficiency in Google Analytics and design tools like Canva is essential.

Qualifications

• Min. 3 years experience in digital marketing.
• Ability to analyze data for policy-making.
• Mastering online advertising techniques.

Responsibilities

• Manage and optimize digital marketing campaigns.
• Design and analyze landing pages for improved conversion.
• Evaluate promotional activities and market conditions.

Skills

Digital marketing experience

SEO/SEM techniques

Social media management

Creativity in design

Data analysis

Communication skills

Tools

Google Analytics

Canva

Adobe Illustrator

Adobe XD

Job description

Overview

Responsibilities

• Content Marketing; Copywriting, Content Writing, UX Writing and Social Media Marketing: Reach target market through social media platforms (Facebook, Instagram, Twitter, TikTok, etc.). Social Media Marketing also has a role to build product brand awareness.
• Search Engine Optimization (SEO): Build brand awareness through blogging media, where you will be assigned to create blog content, optimize website performance, and also conduct research on search keywords on search engines.
• Online Ads: Advertising products or services through available online channels, such as Google ads, Facebook ads, Instagram ads, TikTok ads, etc.
• Preferably those who have the ability to operate software or key visuals such as: Canva; Adobe Illustrator; Adobe XD; Google Analytics and Motion Graphic Designer

Requirements :

• Having experience in digital marketing (min. 3 years) as well as mastering SEO or SEM techniques, able to manage databases, social media, email, and online advertising campaigns.
• Have creativity in identifying targets as well as designing digital campaigns and experience in designing and optimising landing pages.
• Mastering various techniques A or B with experiments as well as multivariate experiments and having strong knowledge in website analysis, such as Google Analytics, Omniture, Netinsight, also WebTrends).
• Have the ability to analyze and be able to make policies based on data.
• Up-to-date on emerging trends in technology, consumer behavior, online marketing, as well as performance measurement.
• Designing strategies to drive online traffic to the company's website as well as carrying out conversion tracking as well as making improvements to the website.
• Developing and managing digital marketing campaigns and utilizing digital marketing techniques, including paid search, PPC, as well as SEO.
• Design various social content as well as email campaigns for companies.
• Manage various company brands or products online to create promotions to increase brand awareness.
• Designing designs for company websites and improving the design, usability, content, and conversion of company websites.
• Responsible for planning and budget control in all digital marketing activities.
• Evaluate market research, promotional activities of foreign companies, to market conditions.