Digital Marketing Specialist

PT Artadia Kreasi Global; Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

Join a dynamic team as a Digital Marketing Specialist at PT Artadia Kreasi Global, focusing on creating and managing performance marketing campaigns. You will work closely with cross-functional teams to optimize strategies that drive growth across digital channels. With a strong analytical approach, you will help push brand-consistent messaging while ensuring measurable results and reporting. The role offers competitive compensation and opportunities for exposure to premium global brands.

Benefits

Competitive salary with performance bonuses

Exposure to global premium brands

Flexible work model

Employee discounts across Artadia Group brands

Qualifications

• 3–5 years of hands-on experience in digital/performance marketing.
• Expert in Meta Ads, Google Ads, TikTok Ads, and data analysis tools.
• Fluent in English and Bahasa Indonesia.

Responsibilities

• Develop and launch omnichannel campaigns across Meta Ads, Google Ads, and TikTok.
• Manage digital ad budget to hit ROAS and CPA goals.
• Collaborate with the eCommerce team for campaign alignment.

Skills

Data Analysis

Consumer Behavior

Ad Platform Mechanics

Campaign Strategy

Performance Marketing

Education

Bachelor's degree in Marketing or related field

Tools

Meta Ads

Google Ads

TikTok Ads

GA4

Looker Studio

Job description

Artadia Group curates and distributes premium lifestyle and designer brands through its flagship showrooms — Urbanloft, Artique Objectz, and Dreamscape — and collaborates with international labels such as Joseph Joseph, Karlsson, Berghoff, Buster + Punch, and more.

We don’t just sell products — we bring design stories to life. Join a team that’s reshaping premium retail in Indonesia through creativity, data, and innovation.

As a Digital Marketing Specialist, you will take full ownership of paid media, performance marketing campaigns, and growth initiatives across all digital channels.
You will work cross-functionally with the eCommerce, Marketing, and Creative teams to drive measurable results — from campaign strategy to execution and reporting.

This role requires a deep understanding of data, consumer behavior, and ad platform mechanics, with the ability to turn insights into strategic decisions.

Develop and launch omnichannel campaigns across Meta Ads, Google Ads, TikTok Ads, and email marketing.

Coordinate with the eCommerce team to align ads with product pushes, promotions, and funnel strategies.

Collaborate with Marketing team to synchronize campaign calendars and ensure brand consistency.

About Artadia Group

Artadia Group curates and distributes premium lifestyle and designer brands through its flagship showrooms — Urbanloft, Artique Objectz, and Dreamscape — and collaborates with international labels such as Joseph Joseph, Karlsson, Berghoff, Buster + Punch, and more.

We don’t just sell products — we bring design stories to life. Join a team that’s reshaping premium retail in Indonesia through creativity, data, and innovation.

Role Purpose

As a Digital Marketing Specialist, you will take full ownership of paid media, performance marketing campaigns, and growth initiatives across all digital channels.
You will work cross-functionally with the eCommerce, Marketing, and Creative teams to drive measurable results — from campaign strategy to execution and reporting.

This role requires a deep understanding of data, consumer behavior, and ad platform mechanics, with the ability to turn insights into strategic decisions.

Key Responsibilities

1. Strategy & Execution

• Develop and launch omnichannel campaigns across Meta Ads, Google Ads, TikTok Ads, and email marketing.

• Coordinate with the eCommerce team to align ads with product pushes, promotions, and funnel strategies.

• Collaborate with Marketing team to synchronize campaign calendars and ensure brand consistency.

2. Paid Ads & Budget Optimization

• Manage and allocate digital ad budget effectively to hit ROAS and CPA goals.

• Launch and monitor performance ads (prospecting and retargeting), using platform insights and benchmarks.

• Deliver weekly/monthly performance reports with clear metrics and recommendations.

3. Cross-Team Collaboration

• Sync with the Creative team for ad visual development and copy alignment.

• Work with Social Media to ensure synergy between organic and paid strategies.

• Partner with eCommerce team to track revenue impact and optimize the sales funnel.

4. Tools & AI Assistance (Not Content Creation)

• Use AI-based tools like ChatGPT, Midjourney, and Looker Studio strictly as assistants — for research, efficiency, data analysis, and brainstorming.

• AI should support campaign improvement (e.g., suggesting variations, automating repetitive tasks, or analyzing consumer patterns), not replace original brand storytelling or creative direction.

5. Funnel Optimization & Conversion Growth

• Continuously optimize landing pages, ads, and checkout flow to reduce bounce and increase conversion rates.

• Support product campaign rollouts in marketplaces and own e-commerce store.

• Execute flash sale and shoppable ad formats in coordination with the eCommerce team.

6. Insights, Reporting & Innovation

• Build and maintain dashboards to monitor performance across platforms.

• Run frequent A/B tests on ad creatives, copy, and audiences.

• Stay current with digital marketing trends and platform updates (Meta, TikTok, Google).

Cross-Functional Collaboration

You will work closely with:

• eCommerce: to align ad traffic with product goals and online conversion optimization.

• Marketing Communication: to integrate storytelling, branding, and promotions into campaigns.

• Creative: to develop and test high-performing ad visuals and messaging.

• Sales: to evaluate the direct impact of digital campaigns on revenue and sales KPIs.

Key Performance Indicators (KPIs)

Area and Target

• ROAS ≥ 10:1

• CTR ≥ 5%

• CPC ≤ Rp1,000 (prospecting) / ≤ Rp500 (retargeting)

• Traffic Growth ≥ 20% quarterly

• Conversion Growth ≥ 10% uplift in showroom and e-commerce

• A/B Testing Run in at least 50% of active campaigns

• Team Feedback Deliver creative feedback within 24 hours

Ideal Candidate

• 3–5 years of hands-on experience in digital/performance marketing.

• Expert in Meta Ads (incl. CPAS), Google Ads, TikTok Ads, and data analysis tools (GA4, Looker Studio).

• Experience working with AI tools as supporting assistants (not for generating final ad copy or design).

• Highly analytical, detail-oriented, and results-driven.

• Team player with strong communication skills.

• Fluent in English and Bahasa Indonesia.

Perks & Benefits

• Competitive salary with performance bonuses

• Exposure to global premium brands and international digital strategies

• Cross-functional collaboration in a creative and data-driven environment

• Flexible work model

• Employee discounts across Artadia Group brands

What Sets Us Apart

At Artadia Group, we don’t follow trends — we bring them to life.
With a bold approach to digital growth and global design partnerships, we offer more than just a job — we offer a front-row seat to the evolution of modern retail.

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Retail & Consumer Products 51-100 employees

Artadia Group is a holding company representing premium lifestyle brands such as Urbanloft, Urbanloft Home, Artique Objectz, Joseph Joseph, Lund London, Buster + Punch, Blomus, Berghoff, Karlsson, Desiree, Artemide and more.

Urbanloft is our flagship showroom for curated designer furniture and décor, offering a playful, immersive, and service-focused retail experience that brings design to life.

Dreamscape distributes creative, functional, and design-forward products—ranging from kitchenware and stationery to gifts—across major department stores and e-commerce platforms.

Artique Objectz curates premium gifts, collectibles and artistic home accessories at Plaza Indonesia and Pacific Place.

Artadia Group is a holding company representing premium lifestyle brands such as Urbanloft, Urbanloft Home, Artique Objectz, Joseph Joseph, Lund London, Buster + Punch, Blomus, Berghoff, Karlsson, Desiree, Artemide and more.

Urbanloft is our flagship showroom for curated designer furniture and décor, offering a playful, immersive, and service-focused retail experience that brings design to life.

Dreamscape distributes creative, functional, and design-forward products—ranging from kitchenware and stationery to gifts—across major department stores and e-commerce platforms.

Artique Objectz curates premium gifts, collectibles and artistic home accessories at Plaza Indonesia and Pacific Place.

AI-Enhanced Workflows

Work with Leading International Brands

Employee Discounts on Global Brands

Opportunities to Grow Across Divisions

Direct Exposure to Global Lifestyle Trends