Digital Marketing Officer

PT Realma Vestama Nusantara; Jakarta Selatan; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A dynamic marketing firm in South Jakarta is looking for a Digital Marketing Officer to enhance its digital marketing strategy. You will be responsible for executing campaigns across multiple digital platforms, improving brand engagement, and analyzing performance metrics. Ideal candidates should have a degree in Marketing and experience with SEO and paid advertising. This is a contract-based position that offers a collaborative work environment.

Qualifications

• Bachelor’s degree in Marketing, Communication, Business or related fields.
• Ability to analyze campaign data and generate actionable insights for optimization.
• Proven ability to create and manage paid campaigns on platforms like Google, Facebook, Instagram, and TikTok.

Responsibilities

• Develop and execute effective digital marketing strategies.
• Work on SEO to improve search visibility.
• Manage paid advertising campaigns across various platforms.

Skills

Digital marketing strategy

SEO best practices

Data analysis

Content creation

Social media management

Paid advertising

Communication skills

Education

Bachelor’s degree in Marketing, Communication, Business

Job description

About the role

We are seeking a talented and experienced Digital Marketing Officer to join our dynamic team at PT Realma Vestama Nusantara. In this contract-based role in South Jakarta, you will play a crucial role in driving the company's digital marketing strategy and execution, with a focus on delivering exceptional results.

Responsibilities

• Develop and execute effective digital marketing strategies to boost brand awareness, engagement, and conversions.
• Define target audiences, select relevant digital channels, and set clear KPIs.
• Oversee creation and scheduling of content across social media, email, blog, website, and other digital platforms.
• Plan and run paid advertising campaigns (Google Ads, Meta Ads, TikTok Ads, etc.).
• Manage on-page and off-page SEO to improve search engine visibility.
• Prepare regular reports on campaign performance and suggest data-driven improvements.
• Study market trends, competitor analysis to identify opportunities and inform digital marketing strategies, and track sales to make smart decisions.
• Design and produce campaign assets, including graphics, videos, and promotional materials.
• Create and maintain campaign microsites and entry points, ensuring they are up-to-date and engaging.
• Provide insights and recommendations for future campaign improvements.
• Lead new product launches with full 360° marketing plans (online + offline).
• Formulate virality plans to enhance campaign reach and effectiveness.

Requirements

• Bachelor’s degree in Marketing, Communication, Business, or related fields.
• Ability to analyze campaign data and generate actionable insights for optimization.
• Ability to develop innovative ideas to keep digital marketing campaigns fresh and engaging.
• Proven ability to create and manage paid campaigns on platforms like Google, Facebook, Instagram, and TikTok.
• Understanding of on-page and off-page SEO best practices and SEM strategies.
• Strong written and verbal communication skills to coordinate with teams and create compelling marketing messages.
• Open to learning new tools, techniques, and staying updated with digital marketing trends and platform changes.

About us
Realma Vestama Nusantara (RVNU) partners with capital owners to maximize their investments in SMEs through comprehensive and careful guidance. Our vision is to foster prosperity within the RVNU community by leveraging the contributions of each member. We have scaled various businesses across multiple sectors, including retail, entertainment, education, food and beverage, and consulting.