Digital Marketing Officer

BIOTA Smart Home; Jakarta Barat; On-site; IDR 484.105.000 - 726.158.000; Full time

Job summary

A leading technology company in Jakarta Barat seeks a Digital Marketing Officer to create and implement effective marketing strategies. This role involves managing SEO, SEM, and social media campaigns while analyzing performance metrics. Ideal candidates will have over 2 years of experience in digital marketing and a relevant degree. Join us if you want to shape the future of smart home technology.

Qualifications

• 2+ years of experience in digital marketing, preferably in technology sector.
• Experience in managing Marketplace Ads and TikTok Ads campaigns.
• Strong understanding of digital marketing channels.
• Proficiency in analytical tools.

Responsibilities

• Design and execute digital marketing campaigns aligned with business objectives.
• Manage and optimize SEO, SEM, email marketing, and social media.
• Conduct market research to identify target audiences.
• Analyze performance metrics and provide actionable insights.
• Collaborate with creative teams to develop marketing materials.

Skills

Digital marketing strategy

SEO

SEM

Social media advertising

Email marketing

Market research

Analytical skills

Creativity

Education

Bachelor's degree in Marketing, Business, or a related discipline

Tools

Google Analytics

SEMrush

Job description

BIOTA Smart Home is a leading technology company focused on redefining how we experience our living environments. We create innovative smart home solutions that prioritize comfort, security, and energy efficiency, transforming ordinary homes into intelligent, connected spaces.

Position Summary

We are seeking a skilled Digital Marketing Officer to join our team at BIOTA Smart Home. In this role, you will be responsible for developing and implementing effective digital marketing strategies to enhance our online presence and drive customer engagement. You will work closely with cross-functional teams to create compelling content and optimize campaigns across various digital platforms.

Key Responsibilities

• Design and execute comprehensive digital marketing campaigns that align with BIOTA's business objectives.
• Manage and optimize SEO, SEM, email marketing, and social media advertising to maximize reach and effectiveness.
• Conduct market research to identify target audiences and assess competitor strategies.
• Analyze campaign performance metrics and provide actionable insights to improve ROI and overall effectiveness.
• Collaborate with the content and creative teams to develop high-quality marketing materials that resonate with our audience.
• Stay informed of the latest trends in digital marketing and technology, implementing innovative strategies to stay ahead in the industry.

Requirements

• 2+ years of experience in digital marketing, preferably in the technology or consumer electronics sector.
• Bachelor's degree in Marketing, Business, or a related discipline.
• Experience in managing Marketplace Ads and TikTok Ads campaigns.
• Strong understanding of digital marketing channels including social media, SEO, PPC, and email marketing.
• Proficiency in analytical tools for tracking and measuring campaign performance (e.g., Google Analytics, SEMrush).
• Excellent communication, presentation, and interpersonal skills.
• Creative mindset with a keen eye for detail and a passion for storytelling through digital media.
• Ability to work collaboratively within a team and independently to achieve marketing goals.

Why Join BIOTA?

At BIOTA Smart Home, you will be part of an innovative team dedicated to shaping the future of smart home technology. We offer a stimulating work environment that encourages personal and professional growth. If you are ready to make an impact in the digital marketing landscape, we would love to hear from you!

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