Digital Marketing & Media Strategy

PT XL Axiata Tbk; Daerah Khusus Ibukota Jakarta; On-site; IDR 100,000,000 - 200,000,000; Full time

Job summary

An established industry player is seeking a skilled digital marketing professional to lead innovative campaigns that drive brand awareness and customer engagement. This role requires a creative and analytical mindset, capable of executing end-to-end digital marketing strategies. You will work collaboratively with a dynamic team to enhance the customer experience across various digital platforms. If you are passionate about leveraging data-driven insights to optimize marketing efforts and thrive in a fast-paced environment, this position offers an exciting opportunity to make a significant impact on the company's growth. Join a forward-thinking organization and take your career to the next level!

Qualifications

• 3-5 years of experience in digital marketing and campaign analysis.
• Strong knowledge of SEO, SEM, and digital marketing tools.

Responsibilities

• Plan and execute digital marketing campaigns to enhance brand awareness.
• Monitor campaign performance and optimize for better results.
• Collaborate with teams to create content for digital platforms.

Skills

Emotional intelligence

Strategic Thinking

Collaboration

Business Acumen

Customer Focus / Customer Centric

Digital Marketing

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

HTML

Web Analytics

Education

S1 (Strata 1) in Marketing or Business

Job description

Description

Responsible for planning, executing, and analyzing digital marketing campaigns to promote our products and services. This role demands a data-driven, creative, and technically proficient individual who can contribute to the success of our digital marketing efforts.

Job Accountabilities

1. Responsible for handling media planning and buying both conventional and digital. This is an end-to-end working process which involves setting media strategy direction, planning, implementing, monitoring, and optimizing it.
2. Assist in the development and execution of digital marketing campaigns to drive brand awareness, customer acquisition, and revenue growth.
3. Collaborate with the marketing team to create and optimize content for digital platforms, including website, social media, and email marketing through paid advertising.
4. Maintain overall customer experience and performance of AXIS website & webstore.
5. Monitor and analyze campaign performance, tracking key performance indicators (KPIs) to identify areas for improvement and optimization.
6. Update regularly on digital marketing trends, tools, and best practices to drive continuous improvement.
7. Responsible for understanding and implementing the requirements of the occupational safety and health management system and environmental management system in accordance with their respective duties and functions.

Soft Skills

Emotional intelligence, Strategic Thinking, Collaboration

Technical Skills

Business Acumen, Customer Focus / Customer Centric, Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), HTML, Web Analytics

Leadership

Building Effective Teams, Business & Market Savvy, Communication, Influencing & Relating, Innovation and Agility

Education

S1 (Strata 1) in Marketing or Business

Certifications

Industry Experience

Advertising and Marketing

Main Responsibilities

Competencies

People First, Agile Leadership, Coalition Building, Strategic Accountability, Result Driven, Customer Centric

Years Of Experience

3-5 Years