Digital Marketing Manager

Bali Jobs Recruitment; Kuta Selatan; On-site; USD 40.000 - 60.000; Full time

Job summary

A beachfront luxury resort in Kuta, Bali seeks a Digital Marketing Manager to lead their online presence. The role involves developing marketing strategies, overseeing SEO/SEM, and managing campaigns. Candidates should have a minimum of 3 years' experience in digital marketing and strong analytical skills. A digital portfolio is required to demonstrate past successes.

Qualifications

• Minimum of 3 years of experience in digital marketing and campaign management.
• Strong analytical mindset and ability to interpret data to optimize performance.
• Excellent communication and leadership skills.

Responsibilities

• Develop and implement comprehensive digital marketing strategies across all channels.
• Plan, execute, and monitor marketing campaigns, managing budgets and content.
• Oversee SEO efforts, manage SEM strategies, and track key metrics.

Skills

SEO knowledge

SEM knowledge

Google Analytics proficiency

Social Media Platforms expertise

Email marketing experience

Content marketing skills

Leadership skills

Project management abilities

Data analysis skills

Tools

Google Ads

Facebook Ads Manager

Job description

Our client is a beachfront boutique luxury resort located in Kuta, Bali, known for its vibrant energy, chic lifestyle, diverse dining destinations, and iconic sunsets. They are currently looking for a dynamic and creative Digital Marketing Manager to lead their online presence and drive brand engagement across digital platforms.

This role requires a strong candidate with expertise in online marketing, strategy, creativity, and data analysis to optimise digital marketing efforts, drive customer engagement, and enhance brand awareness.

Note: Applicants must submit a digital portfolio with their application that showcases successful outcomes from personal digital marketing reports. All submitted data will be verified to ensure authenticity and ownership.

Requirements:

• Minimum of 3 years of experience in digital marketing and campaign management.
• Strong knowledge of SEO, SEM, Google Analytics, and Social Media Platforms.
• Proven experience in email marketing, lead generation, and content marketing.
• Proficiency in digital advertising tools such as Google Ads and Facebook Ads Manager.
• Excellent communication and leadership skills.
• Strong knowledge of project management.
• Strong analytical mindset and ability to interpret data to optimize performance.
  
  
  

Responsibilities:

a. Digital Marketing Strategy

• Develop and implement comprehensive digital marketing strategies across all digital channels such as SEO, SEM, email, social media, and display advertising.
• Identify and evaluate emerging digital trends, and ensure the brand is at the forefront of industry developments.
  
  
  

b. Campaign Management

• Plan, execute, and monitor marketing campaigns from start to finish, and responsible for the budget management, content creation, and performance analysis.
• Optimize campaigns based on data-driven insights and ROI metrics.
• Collaborate with the creative and content teams to ensure campaigns are aligned with the brands objectives.
  
  
  

c. SEO/SEM Web Analytics

• Oversee SEO efforts to increase website traffic and search engine rankings.
• Manage SEM strategies and paid advertising (Google Ads, social media ads) to drive conversions.
• Track and report on key metrics using analytics tools (e.g., Google Analytics) and make recommendations for improvement.
  
  
  

d. Social Media Management

• Develop social media strategies and campaigns to increase brand visibility and engagement.
• Manage day-to-day activities on social media platforms, including creating content, responding to inquiries, and engaging with followers.