Digital Marketing Manager

Chery Indonesia; Daerah Khusus Ibukota Jakarta; On-site; USD 30.000 - 50.000; Full time

Job summary

Chery Indonesia seeks a Digital Marketing Manager to spearhead its 360° digital strategy. With a focus on leading digital marketing efforts across all channels, this role involves driving brand awareness and achieving sales targets while ensuring optimal budget management and collaboration across teams. Applicants should have at least 7 years of experience in the automotive industry and a relevant bachelor's degree, with a preference for candidates familiar with the digital marketing funnel.

Qualifications

• Minimum 7 years of experience in omnichannel marketing campaigns, preferably in automotive.
• Hands-on experience in achieving KPIs using digital tools.
• Deep understanding of the digital marketing funnel.

Responsibilities

• Lead 360° Digital Strategy across SEO, SEM, and Social Media.
• Manage Performance Marketing initiatives using Google Ads and Meta.
• Control Digital Marketing Budget and optimize spend allocation.

Skills

Strategic Planning

Performance Marketing

Digital Content Management

Collaboration

Budget Management

Education

Bachelor’s degree in Marketing, Business, or Communications

Master’s degree

Job description

Chery Indonesia is the local subsidiary of Chery Automobile Co., Ltd., a leading Chinese automotive company specializing in the manufacturing and distribution of passenger vehicles.

Responsibilities:

• Lead 360° Digital Strategy across all channels (SEO, SEM, Paid Ads, Email, Social Media) to drive brand awareness, generate high-quality leads, and directly support monthly vehicle sales targets.
• Manage Performance Marketing initiatives using Google Ads, Meta, and other platforms — continuously optimizing CPA, ROAS, and conversion rates to achieve measurable contribution toward sales performance.
• Oversee Digital Content & Social Media ensuring consistent messaging across all digital platforms, while aligning with product launch timelines, promotional campaigns, and target sales milestones.
• Control Digital Marketing Budget effectively by planning, monitoring, and optimizing spend allocation across platforms, ensuring efficient marketing cost ratios (e.g., cost-per-sale, marketing-to-sales ratio), and maximizing return on investment.
• Collaborate Across Functions with other teams to align digital campaigns with showroom activities, regional sales strategies, and conversion efforts across the buyer journey.

Requirements:

• Minimum 7 years of experience, leading omnichannel marketing campaigns—preferably in the automotive industries.
• Bachelor’s degree in Marketing, Business, Communications, or a related field is required. A Master’s degree would be a plus.
• Experience working within Chinese companies is a strong advantage.
• Deep understanding of the digital marketing funnel, including attribution models, lead scoring, and the end-to-end digital-to-retail customer journey.
• Proven hands-on experience in achieving KPIs using digital tools.

Please note that only CVs submitted in English will be considered.