Digital Marketing Manager

Shangri-La Group; Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A prestigious hotel in Jakarta is seeking a Digital Marketing Specialist to enhance its online presence. The role involves managing digital channels, analyzing campaigns, and utilizing social media and digital analytics to drive results. Candidates should possess excellent communication skills and a strong background in digital marketing strategies.

Qualifications

• Experience in digital marketing required.
• Proven working experience in digital advertising.
• Up-to-date on latest trends and technologies.

Responsibilities

• Coordinate execution of all digital marketing campaigns.
• Measure and report on performance of digital campaigns.
• Promote communications to maintain the hotel's image.

Skills

Fluent in English

Digital marketing experience

Knowledge of social media platforms

HTML, CSS, JavaScript skills

Analytical abilities

Communication skills

Tools

Google Analytics

SEO/SEM tools

Job description

SHANGRI-LA HOTEL, JAKARTA

Main Responsibility

Assist in planning, maintaining, developing, co-ordinates, execution, and monitor all digital channels including web, SEO/SEM, EDM, online review and marketing, social media and display advertising. Measuring and reporting on the performance of all digital marketing campaigns. Under the general guidance and supervision of the Director of Communications and within the limits of established hotel policies and procedures, promotes and maintains good communications in order to build and maintain profits and the prestigious image of the hotel.

Requirements

Fluent in English (oral and written).

Background in digital advertising would be an advantage.

Proven working experience in digital marketing.

In-depth knowledge of various social media platforms, best practices, and website analytics.

Solid understanding of HTML, CSS, and JavaScript is required.

Highly creative with excellent analytical abilities.

Outstanding communication and interpersonal skills.

Up-to-date on the latest trends and technologies in digital marketing.

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).