Digital Marketing Lead

Talent Insider; Daerah Khusus Ibukota Jakarta; On-site; IDR 100,000,000 - 200,000,000; Full time

Job summary

An upcoming HR consultancy service is seeking a dynamic digital marketing professional to lead their digital advertising, SEO, and ASO initiatives. In this role, you will develop and implement comprehensive digital marketing strategies that align with business goals, driving growth in digital presence. You will work closely with various teams to optimize user acquisition and enhance customer engagement. This is an exciting opportunity to make a significant impact in a growing consultancy that collaborates with leading brands in Indonesia. If you thrive in a fast-paced environment and have a passion for digital marketing, this position is perfect for you.

Qualifications

• Extensive experience in managing digital marketing campaigns in investment or financial services.
• Strong analytical skills with a proven ability to make data-driven decisions.

Responsibilities

• Guide and support digital marketing teams to ensure cohesive strategies.
• Monitor KPIs to inform data-driven decisions and optimize performance.

Skills

Digital Ads Management

SEO

ASO

CRM Campaign Management

Analytical Skills

Communication Skills

Project Management

Tools

Google Analytics

Ads Dashboard

SEMRush

Google Play Console

Firebase

Appsflyer

MoEngage

Metabase

Looker Studio

Job description

Talent Insider is an upcoming HR Consultancy Service, founded in 2021. Our clients have been some of the leading brands in Indonesia, and this service continues to expand.

Registered in Singapore & Indonesia, we can assist with your growth plans and strategies, and continue to expand our regional presence with strong regional partners to assist our client in recruitment and branding strategy.

Job Description

• Provide guidance and support to the Digital Ads, SEO, and ASO teams, ensuring effective execution of cohesive strategies across all digital marketing channels.
• Monitor and analyze key performance indicators across teams to inform data-driven decisions that promote ongoing optimization and improvement.
• Develop and implement comprehensive digital marketing strategies aligned with business goals to drive growth in digital presence.
• Manage digital advertising efforts, including both display and keyword-based approaches, to optimize user acquisition and maximize ROI.
• Drive SEO and ASO strategies to enhance organic search rankings and increase targeted traffic to the platform and app stores in a competitive landscape.
• Collaborate with the CRM team to develop strategies aimed at improving customer engagement, retention, and lifetime value.

Requirement

• Extensive experience managing Digital Ads, SEO, ASO, and CRM campaigns, particularly in sectors such as investment or financial services.
• Proficient in using marketing analytics tools and attribution platforms, including Google Analytics, Ads Dashboard, SEMRush, Google Play Console, Firebase, Appsflyer, MoEngage, etc.
• Experience with data visualization tools such as Metabase and Looker Studio is an advantage.
• Strong analytical skills with a demonstrated ability to interpret complex data and make strategic, data-driven decisions.
• Excellent communication skills and strong attention to detail.
• Proven track record in team management, project management, and organizational skills to ensure smooth execution across multiple functions.