Digital Marketing Executive

Garden of Fireflies; Jakarta Selatan; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A holistic lifestyle brand in Jakarta is seeking a Digital Marketing Executive to enhance its online presence. You'll drive content strategies across platforms like Instagram and TikTok, manage campaigns, and foster community engagement. Ideal candidates will have 1-3 years of experience in digital marketing and a passion for wellness. Join us to craft impactful digital experiences in a dynamic environment.

Benefits

Empowering work culture

Opportunities for creative projects

Qualifications

• 1 - 3 years of experience in digital marketing or social media.
• Strong understanding of Instagram, TikTok, and emerging platforms.
• Excellent writing and editing skills with attention to detail.

Responsibilities

• Conduct ongoing research on industry trends and digital tools.
• Manage daily and weekly content calendars across platforms.
• Monitor and analyze social media performance using analytics tools.

Skills

Digital marketing

Social media management

Content creation

Graphic design

Education

Bachelor’s Degree in marketing or communications

Tools

Meta Ads

Google Analytics

Canva

CapCut

Job description

At GARDEN OF FIREFLIES, we are the beacon of transformation, igniting change when life’s burden weighs heavy. Our brand is dedicated to empowering individuals and facilitating a holistic lifestyle with utmost convenience. Based in Indonesia, we serve as a holistic lifestyle ecosystem, inspiring positive changes, crafting innovative products, and ensuring holistic living is within reach for everyone.

As we continue to grow our movement, we are looking for a Digital Marketing Executive who will serve as the architect behind our digital presence—someone who can translate our purpose into strategies that spark action, grow communities, and build lasting relationships.

This role is for someone who thrives on both creativity and data, is passionate about wellness, and understands how to connect meaningfully in the digital space. You’ll play a critical role in aligning all marketing touchpoints to support campaigns, product launches, and community growth. If you’re passionate about creating impactful content and share our enthusiasm for health and fitness, we would love to hear from you. Don’t worry if you don’t meet every qualification—your unique experiences and perspective matter to us.

Employment Type: Full-time

Job Responsibilities:

Research and Analysis: Conduct ongoing research on industry trends, audience behavior, and digital tools to identify growth opportunities and support innovation. Stay updated on social media platform changes, competitor activities, and content best practices.

Social Media / Content Strategy: Collaborate with the Executive Team to shape content and social strategies that support brand awareness, engagement, community building, and sales goals.

Campaign Management: Assist in the planning, execution, and optimization of paid campaigns across Instagram, TikTok, and Ads.

Content Creation & Production: Support the team in producing original and/or trending content (written, visual, video) that reflects our brand values and engages our target audience. Contribute to idea generation and content planning for digital campaigns and launches.

Content Review and Editing: Review and proofread all content for accuracy, grammar, style, tone, and compliance with Garden of Fireflies guidelines.

Online activation: Plan and execute brand activation initiatives to create memorable experiences that align with our brand’s identity and goals, driving awareness, engagement, and customer loyalty.

Social Media Management: Manage daily and weekly content calendars, scheduling posts across platforms such as Instagram, TikTok, and YouTube Shorts. Ensure a consistent posting rhythm that aligns with campaigns, key dates, and brand tone.

Community Engagement: Actively manage interactions with followers by responding to comments, messages, and inquiries, fostering a positive and engaging online community.

Influencers / KOL Management: Foster relationships with followers, influencers, and online communities to build a loyal audience. Track collaboration performance and manage KOL content timelines.

Compliance and Brand Consistency: Ensure all content adheres to legal, ethical, and management guidelines, while maintaining brand consistency.

Analytics & Reporting: Monitor and analyze social media performance using tools like Meta Business Suite and Google Analytics, and report to the team to ensure alignment with our goals.

Basic Graphic Design: create engaging and on-brand graphics for a variety of media.

Others: Adapt to and perform additional duties as required to support the team’s success.

Requirements/Qualifications:

1 - 3 years of experience in digital marketing or social media. Proven experience as a Social Media Officer, Social Media Specialist, or similar role.

Familiarity with Meta Ads, TikTok Ads, Google Analytics, and content creation tools (Canva, CapCut, etc.).

Strong understanding of Instagram, TikTok, and other emerging platforms

Bachelor’s Degree in marketing, communications, or anything related to marketing is required.ga

Creativity and experience in creating strong, engaging content related to sports / health & fitness is preferred.

Proficiency in Content Management Systems (CMS), social media platforms, and analytics tools (like Microsoft Excel).

Strong writing and editing skills with exceptional attention to detail.

Must be able to speak english.

Basic graphic design and video editing skills are a plus.

Experience in ecommerce/retail/fashion/health & fitness or related industry is preferred.

Additional Knowledge/Skills:

Creative thinking and ability to generate innovative / trending content ideas.

Strong communication and collaboration skills.

Understanding of the health & fitness industry, products, target audience, and current trends.

Strong attention to detail and high degree of accuracy.

Excellent verbal and written communication skills.

Ability to prioritize work, meet deadlines, achieve goals, and work under pressure in a dynamic environment.

What's your expected monthly basic salary?

Which of the following types of qualifications do you have?

How many years' experience do you have as a Digital Marketing Executive?

How many years' experience do you have in digital marketing?

Which of the following web analytics tools are you experienced with?

Which of the following content management systems (CMS) do you have experience with?

Have you worked in a role where your duties included proof reading and sub-editing?

How many years of graphic design experience do you have?