Digital Marketing & E-commerce Specialist

Expat. Roasters; Provinsi Bali; On-site; USD 30,000 - 60,000; Full time

Job summary

An innovative firm seeks a digitally-savvy leader to enhance its online presence and connect with coffee enthusiasts. This role encompasses managing digital platforms, engaging communities through social media, and producing captivating content. You will spearhead e-commerce strategies across various platforms, ensuring an exceptional user experience while optimizing for performance. If you thrive in a fast-paced, creative environment and have a passion for digital marketing, this is the perfect opportunity to make an impact in the F&B industry.

Qualifications

• 3+ years experience in digital marketing or related field.
• Strong grasp of social platform algorithms and web analytics.

Responsibilities

• Oversee and optimize all digital platforms including website and e-commerce.
• Plan and monitor social content across Instagram, TikTok, LinkedIn, and YouTube.

Skills

Digital Marketing

SEO/SEM

Social Media Management

Content Creation

E-commerce Strategy

Analytics Tracking

Tools

Google Ads

Meta Business Suite

CRM Tools

E-commerce Platforms (Tokopedia, Shopee, TikTok Shop)

Job description

We’re looking for a digitally-savvy, strategy-driven team player to lead the charge across our online platforms. From website and e-commerce to social media, Google tools, and content creation—this role is at the heart of how we connect with coffee lovers everywhere.

What You’ll Own

• Digital Ecosystem Management

Oversee and optimize all digital platforms including our website, e-commerce, and Google Business Profile.

• Social Media & Community Engagement

Plan, schedule, and monitor social content across platforms like Instagram, TikTok, LinkedIn, and YouTube. Maintain the brand tone and visual consistency.

• Content Production

Collaborate with internal creatives to produce engaging photo, video, and written content. You’ll lead campaigns from concept to execution.

• Performance & SEO/SEM

Track analytics, run paid campaigns (Meta, Google), and continuously improve performance through SEO, retargeting, and keyword strategy.

• E-commerce Growth

Lead online sales strategy across all platforms—Tokopedia, Shopee, TikTok Shop, and our website. Ensure smooth user experience and conversion optimization.

• Collaboration & Coordination

Work with the Brand Manager and Creative Director to align messaging, launches, and digital campaigns across retail and wholesale segments.

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What We’re Looking For

• 3+ years experience in digital marketing or related field

• Strong grasp of social platform algorithms, SEO/SEM tools (Google Ads, Meta Business Suite, etc.), and web analytics

• Hands-on experience with e-commerce platforms and CRM tools

• A self-starter who thrives in a fast-paced, creative environment

• Great taste in content—visually, tonally, and strategically

• Bonus: Experience in F&B or lifestyle brands