Digital Marketing & Content Specialist

Utara Studio; Provinsi Bali; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A growing fashion brand in Bali is seeking a creative and data-driven Digital Marketing & Content Specialist. This role involves designing digital marketing strategies, managing social media platforms, and crafting engaging content that converts. The ideal candidate should have a Bachelor's degree and at least 2 years of experience in digital marketing, proficiency in various tools, and strong storytelling skills. Join a dynamic team to help shape a vibrant brand identity.

Qualifications

• Minimum Bachelor’s degree (preferably in Communication, Marketing, or related field).
• At least 2 years of experience in digital marketing and/or content creation.
• Proficient in Google Ads, Meta Ads, Google Analytics, Meta Business Suite.
• Strong copywriting and storytelling skills for digital audiences.
• Hands-on experience managing Instagram.
• Familiarity with managing and maintaining Shopify-based e-commerce websites.
• Understanding of how to market and manage listings on Tokopedia and Shopee.
• Skilled in using editing and visual design tools (CapCut, Canva).
• Creative thinker with strong brand awareness and attention to detail.

Responsibilities

• Design, implement, and optimize digital marketing strategies.
• Manage and grow Utara Studio’s social media platforms.
• Analyze campaign and social media performance using analytics tools.
• Plan and execute content calendars that align with brand identity.
• Write, edit, and adapt content across platforms.
• Collaborate across teams to support campaigns and product launches.
• Create and edit short-form video content using basic editing tools.
• Stay ahead of digital trends and keep content strategy relevant.
• Assist in managing and optimizing Utara Studio's Shopify website.
• Coordinate product listings and branding on Tokopedia and Shopee.

Skills

Google Ads

Meta Ads

Storytelling

Social Media Management

Copywriting

Content Creation

Analytics Tools

Basic Photography

Education

Bachelor’s degree in Communication, Marketing, or related field

Tools

Google Analytics

Meta Business Suite

CapCut

Canva

Shopify

Tokopedia

Shopee

Job description

Utara Studio is a growing Bali-based fashion brand creating modern essentials for all, known for thoughtful design, visual storytelling, and an evolving creative culture. We’re looking for a creative and data-driven Digital Marketing & Content Specialist to join our team. If you're passionate about branding, digital culture, and crafting engaging stories that convert—this one’s for you.

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Responsibilities:

* Design, implement, and optimize digital marketing strategies (Google Ads, Meta Ads).

* Manage and grow Utara Studio’s social media platforms (especially Instagram).

* Analyze campaign and social media performance using analytics tools.

* Plan and execute content calendars that align with brand identity and seasonal initiatives.

* Write, edit, and adapt content across platforms—captions, blog articles, video scripts, email, etc.

* Collaborate across teams to support campaigns, product launches, and promotions.

* Create and edit short-form video content using basic editing tools (CapCut, Canva, etc.).

* Stay ahead of digital trends and keep content strategy relevant.

* Assist in updating, managing, and optimizing Utara Studio's Shopify website.

* Coordinate product listings, promotions, and branding on Tokopedia and Shopee.

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Requirements:

* Minimum Bachelor’s degree (preferably in Communication, Marketing, or related field).

* At least 2 years of experience in digital marketing and/or content creation.

* Proficient in Google Ads, Meta Ads, Google Analytics, Meta Business Suite.

* Strong copywriting and storytelling skills for digital audiences.

* Hands-on experience managing Instagram

* Familiarity with managing and maintaining Shopify-based e-commerce websites.

* Understanding of how to market and manage listings on Tokopedia and Shopee.

* Skilled in using editing and visual design tools (CapCut, Canva)

* Creative thinker with strong brand awareness and attention to detail.

* Able to work both independently and collaboratively in a fast-paced environment.

* Bonus: Active English communication skills (written and spoken)

* Basic photography skills (product or lifestyle) are a strong plus

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*Additional Questions (please answer in your email):

* Which of the following languages are you fluent in?

* What's your expected monthly basic salary?

* Which of the following types of qualifications do you have?

* How many years’ experience do you have as a Content Specialist?

* Are you experienced with copywriting and content creation?

* Do you have experience with Shopify, Tokopedia, or Shopee?

* Please attach your portfolio in the email.

How many years' experience do you have as a Content Specialist?