Digital Marketing and Social Media Specialist

Digital Marketing and Social Media Specialist

• Develop and execute comprehensive digital marketing strategies aligned with overall business goals.
• Create and optimize engaging content for digital platforms, ensuring alignment with brand guidelines and target audience preferences.
• Utilize SEO techniques to enhance online visibility and reach a broader audience.
• Manage and oversee social media accounts, creating and curating content to foster audience engagement.
• Implement social media advertising campaigns and analyze performance metrics.
• Implement on-page and off-page SEO strategies to enhance website visibility.
• Manage paid advertising campaigns on platforms like Google Ads, Facebook Ads, and other relevant channels.
• Track and analyze key performance metrics using Google Analytics and other tools.
• Work closely with cross-functional teams, including sales and IT, to ensure alignment and seamless execution of campaigns.
• Able to create content videos.
• Plan and manage TikTok and Shop Live.
• Design and manage customer loyalty programs to enhance customer retention and lifetime value.

Qualifications:

• Bachelor's degree in Marketing, Business, Communication Science, or a related field.
• Proven experience in digital marketing, with a focus on successful campaign management.
• Strong understanding of digital marketing channels, tools, and analytics.
• Excellent communication and interpersonal skills.
• Proficiency in using digital marketing platforms and tools.
• Creative thinking and problem-solving abilities.
• Ability to adapt to a fast-paced and dynamic digital landscape.