Digital Marketing & Analytics Manager

Cermati.com; Daerah Khusus Ibukota Jakarta; On-site; USD 15.000 - 25.000; Full time

Job summary

Cermati.com, a pioneering fintech startup in Indonesia, is looking for a skilled online marketing professional to manage marketing channels and analyze customer journeys. This role combines creativity with data analysis to enhance user experiences and drive growth in financial products through innovative online strategies.

Qualifications

• Graduate from a reputable university with degree in Engineering, Computer Science or Mathematics.
• Independent thinker with superior numerical, financial and technology skills.
• Experienced in data analysis and reporting using SQL and BI tools.

Responsibilities

• Manage online marketing channels to promote financial products.
• Conduct research to uncover trends in personal finance on digital channels.
• Monitor customer journey online to improve experience on apps/websites.

Skills

Data analysis

Numerical skills

Financial skills

Technology skills

Marketing technology utilization

Education

Degree in Engineering, Computer Science or Mathematics

Tools

SQL

BI tools

Job description

Company Description

Cermati is a financial technology (fintech) startup based in Indonesia. Cermati simplifies the process of finding and applying for financial product by bringing everything online so people can shop around for financial products online and can apply online without having to physically visit a bank.

Our team hailed from Silicon Valley Tech companies such as Google, Microsoft, LinkedIn and Sofi as well as Indonesian startups such as Doku, Touchten. We have graduates from well known universities such as Universitas Indonesia, ITB, Stanford, University of Washington, Cornell and many others. We are building a company with the same culture of openness, transparency, drive and meritocracy as Silicon Valley companies. Join us in our cause to build a world class fintech company in Indonesia.

Job Description

• Managing various online marketing channel to promote financial products to segmented audiences
• Acquire customers while maintaining a healthy CAC through various online marketing channel
• Conducting primary research to uncover current unique trends in personal finance in digital channel (e.g. app install, affiliate, social media, SEO and SEM)
• Monitor and analyze customer journey online to improve customer experience on using our mobile apps / website
• Translating marketing data into business insights and decisions

Qualifications

• Graduate from a reputable university with degree in Engineering, Computer Science or Mathematics would be ideal
• A results driven, independent thinker with superior numerical, financial and technology skills
• Experienced on performing data analysis and reporting using SQL and BI tools is preferable
• Eager to work in a creative and collaborative environment to do iterative experiments to improve marketing performance
• Eager to learn, implement and utilize various marketing technology to help scaling & optimizing the company marketing activities
• Energized by brainstorming and iterating on and developing social media, content and performance marketing strategy