Digital Community & Ladies Engagement (Social Media Expert)

PT. Roda Urban Nusantara..; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading hospitality company in Indonesia is searching for a Digital Community & Ladies Engagement Specialist. This full-time role involves building online communities, creating digital content, and enhancing employer branding for ladies in the nightlife industry. Ideal candidates will possess strong digital marketing, empathetic communication, and community management skills. A Bachelor’s degree and 3+ years of relevant experience are required, along with proficiency in social analytics tools.

Qualifications

• Minimum 3 years of experience in digital community management or social media marketing.
• Strong experience in managing sensitive communities.
• Experience in running targeted paid ads and influencer collaborations.

Responsibilities

• Build and manage online communities for talent networking.
• Produce digital content tailored to nightlife industry audience.
• Develop strategies for social media platforms like Instagram and TikTok.
• Monitor online reputation and community engagement.

Skills

Digital marketing skills

Empathetic communication

Cultural sensitivity

Content creation

Copywriting

Visual storytelling

Data-driven mindset

Community management

Education

Bachelor’s degree in Marketing, Communication, Public Relations, Psychology, or related fields

Tools

Social analytics tools

Job description

Digital Community & Ladies Engagement (Social Media Expert)

Job Vacancy: Digital Community & Ladies Engagement Specialist
Company: PT Roda Urban Nusantara (Urbanica)
Location: Pluit, North Jakarta
Employment Type: Full-time
Industry: Hospitality & Entertainment Employer Branding

Company Overview:
PT Roda Urban Nusantara, operating under the Urbanica brand, is a leader in Indonesia’s premium hospitality and entertainment sector, specializing in Men’s Health Spa, Nightclubs, Bars, and Karaoke (KTV). In our mission to attract and retain the best talent in the industry, we are building a strong digital employer branding strategy focused on therapists, ladies companion, and ladies nightlife workers. We aim to create a safe, elegant, and empowering digital presence that fosters community trust, engagement, and loyalty.

Position Summary:
We are seeking a Digital Community & Ladies Engagement Specialist to design, manage, and grow our online community while strengthening Urbanica’s reputation as an employer of choice for ladies in the nightlife and entertainment industry. This role requires a unique balance of digital marketing skills, empathetic communication, and cultural sensitivity to engage with a sensitive yet vibrant audience segment.

Key Responsibilities:

1. Digital Community Building & Engagement

Build and manage closed, safe online communities (Telegram, Discord, private Facebook groups) for our talent network.

Create engagement strategies with polls, Q&As, live sessions, and discussion topics while respecting privacy boundaries.

Moderate conversations to maintain a safe and supportive environment.

2. Content & Storytelling for Employer Branding

Produce relatable digital content (short videos, infographics, microblogs) tailored to the nightlife industry audience.

Develop empathetic storytelling campaigns (career success stories, safety tips, daily life features).

Craft emotionally compelling and trust-driven copywriting for community-focused content.

3. Social Media & Digital Campaigning

Execute platform-specific strategies for Instagram, TikTok, and niche forums.

Run paid digital ads with precise targeting to attract and retain female talent.

Collaborate with trusted influencers in the nightlife and entertainment space.

4. Employer Branding & EVP

Develop an Employee Value Proposition highlighting safety, career growth, and community support.

Manage and monitor online reputation to ensure a positive perception.

Benchmark competitor strategies to identify unique branding opportunities.

5. Research & Data Analytics

Conduct digital listening to monitor relevant conversations in the industry.

Perform sentiment analysis to assess brand perception.

Track and analyze KPIs such as engagement rates, campaign conversions, and community satisfaction.

Qualifications:

Bachelor’s degree in Marketing, Communication, Public Relations, Psychology, or related fields.

Minimum 3 years of experience in digital community management, social media marketing, or employer branding.

Proven track record in managing sensitive and niche communities with professionalism.

Strong skills in content creation, copywriting, and visual storytelling.

Experience in running targeted paid ads and influencer collaborations.

Data-driven mindset with experience in social analytics tools.

High empathy, emotional intelligence, and cultural sensitivity.

Preferred:

Experience in hospitality, entertainment, or nightlife industry talent engagement.

Knowledge of digital privacy & safety protocols for vulnerable communities.

Existing networks within relevant community associations or NGOs.

READY TO BUILD A SAFE & EMPOWERING COMMUNITY?
Join Urbanica and help shape the future of ladies’s engagement in nightlife and entertainment. Together, we create a brand that ladies trust, respect, and aspire to join.

What's your expected monthly basic salary?

Which of the following types of qualifications do you have?

How many years' experience do you have as a Social Media Specialist?

Are you experienced with copy writing and content creation?

How many years' experience do you have in social media marketing?

How many years' experience do you have in digital marketing?

How many years' experience do you have as a Community Lead?

How many years' experience do you have as a Community Organiser?

Hospitality & Tourism 51-100 employees

Established in 2015 under the roof of ESCA Holding, PT Roda Urban Nusantara (URBANICA) has a vision to be the best company at delivering fun and sensation in entertainment industry.

With 10 Moral Values in our teams (Integrity, Humility, Resilience, Accountable, Empathy, Disciplined, Teamwork, Appearance, Productive, & Inspire) also the vision in mind, PT Roda Urban Nusantara (URBANICA) promise to help urban people who need to release stress by providing freedom to enjoy fun till its peak.

Be U, Be URBANICA! #LetSkyBeTheLimit

Established in 2015 under the roof of ESCA Holding, PT Roda Urban Nusantara (URBANICA) has a vision to be the best company at delivering fun and sensation in entertainment industry.

With 10 Moral Values in our teams (Integrity, Humility, Resilience, Accountable, Empathy, Disciplined, Teamwork, Appearance, Productive, & Inspire) also the vision in mind, PT Roda Urban Nusantara (URBANICA) promise to help urban people who need to release stress by providing freedom to enjoy fun till its peak.