Digital Campaigns & Content Strategist

PT. KARAWANG OUTLET MALL; Jawa Barat; On-site; IDR 120,000,000 - 180,000,000; Full time

Job summary

PT. KARAWANG OUTLET MALL is seeking a proactive Social Media Manager to plan and execute campaigns across major platforms. You will craft engaging short-form content and coordinate with tenants, influencers, agencies, and internal teams to maintain brand consistency.

You will develop copy for multiple channels, monitor performance, and deliver data-driven insights, while staying ahead of digital trends and new formats.

Qualifications

• Strong content creation skills, especially short-form videos, reels, stories, and carousels.
• Strong copywriting skills for social media, campaigns, WhatsApp, SMS, and CRM messages.
• Creative, trend-savvy, and visually strong, with good understanding of brand consistency.
• Detail-oriented in checking captions, dates, visuals, tags, promotion mechanics, and terms & conditions before publication.
• Strong communication skills, coordinating with internal teams, tenants, vendors, agencies, and KOLs.
• Able to handle online comments, messages, feedback, and complaints professionally.
• Organized, proactive, adaptive, and able to manage multiple deadlines in a fast-paced environment.
• Responsible in managing official social media access, confidential information, and company account usage.

Responsibilities

• Plan and execute digital & social media campaigns across Instagram, TikTok, Facebook, and other platforms.
• Create engaging content including Reels, short-form videos, Stories, Carousels, and campaign materials.
• Manage social media content, community engagement, comments, messages, and online feedback.
• Coordinate with tenants, KOLs/influencers, agencies, designers, and internal teams.
• Develop copywriting for social media, WhatsApp, SMS, CRM, and other digital channels.
• Monitor digital performance and prepare regular reports with insights and recommendations.
• Stay updated with digital trends, platform updates, and emerging content formats.

Skills

Content creation

Copywriting

Campaign planning

Communication

Brand consistency

Project coordination

Education

Bachelor degree in Business/Management/Hospitality or related

Bachelor degree in Marketing Communications/Business or related

Job description

PT. KARAWANG OUTLET MALL is seeking a proactive Social Media Manager to plan and execute campaigns across major platforms. You will craft engaging short-form content and coordinate with tenants, influencers, agencies, and internal teams to maintain brand consistency.

You will develop copy for multiple channels, monitor performance, and deliver data-driven insights, while staying ahead of digital trends and new formats.