Digital Advertising Optimization Specialist

Digital Advertising Optimization Specialist

We’re looking for a Digital Advertising Optimization Specialist with a proven track record of boosting conversions and driving business growth through paid ads. This person must be an expert in crafting and analyzing digital strategies and creating high-converting landing pages.

Gratyo Practical Business Coaching is a world-class business and management consulting company with over 13 years of experience. We’ve been ranked as the No. 1 Business Coaching Company in the World and nominated as Indonesia Consulting Company of the Year by Frost & Sullivan. Headquartered in Jakarta, we also have branch offices in major cities across Indonesia.

We believe in working with FUN yet serious dedication, allowing us to make a greater impact for our entrepreneur clients.

Requirements:

1. Minimum Bachelor’s Degree (S1), with at least 3 years of experience as a Performance Marketing Specialist in a national or major brand company.
2. Experience in a digital performance agency or tech company is a strong plus.
3. Deep understanding of paid ads conversion tracking, including Meta Pixel/Datasets, UTM, and Google Tag Manager.
4. Proficient in using analytics tools such as Google Analytics, Facebook Analytics, etc., to analyze campaign performance.
5. Experience in building landing pages using WordPress, including Contact Form plugins and Elementor implementation.
6. Basic knowledge of SEO (On-Page Optimization).
7. Skilled in SMM, SEM, and data-centric analysis (advanced in Excel) to optimize ads, measure KPIs, reduce CPP/CAC/CPR, and maximize ROI.

Placement will be at Gratyo Headquarters – Mall of Indonesia Office Complex, Kelapa Gading, North Jakarta.

Responsibilities:

1. Develop Digital Marketing Strategies focused on conversion (not just traffic & awareness) across platforms such as Meta, Google, YouTube, TikTok, etc., to generate high-quality leads and potential customers.
2. Manage Advertising & Promotion (A&P) budgets worth billions per marketing campaign annually, aiming for efficient and effective acquisition cost.
3. Create, manage, and execute digital marketing paid ad strategies including Meta Ads, Instagram Ads, Facebook Ads, TikTok Ads, Google Ads, and YouTube Ads — from trend research, advertising strategy, budgeting, sales monitoring, to tracking and reporting.
4. Coordinate with and monitor digital agencies to ensure performance conversion strategies are executed well, tracking KPIs like CPP/CPR/CAC and campaign ROI/ROAS.
5. Analyze data from analytics tools to continuously improve lead quality and campaign effectiveness.
6. Collaborate cross-divisionally with Marketing & Branding, Business Development, and Sales teams to ensure digital marketing strategies are cohesive and impactful.

This position is perfect for those seeking roles like Digital Marketing Specialist, Digital Performance Marketing, Ads Specialist, Performance Marketing Specialist or Growth Marketing Specialist.

Monthly Variable Bonus: Based on company & individual performance.

Quarterly Team Celebration & Annual Rewards Holiday Trip.

Annual Bonus: Based on company & individual performance.

BPJS.

If you're not just looking for a job but also want to grow together with the company and in life, send your latest CV now, before May 23, 2025!

All CVs will be handled strictly confidentially, and only shortlisted candidates will be contacted.