Demand Generation, Manager/Associate Manager (Bangkok based, Relocation provided)

Agoda; Provinsi Bali; On-site; USD 30,000 - 70,000; Full time

Job summary

Join a forward-thinking company as a Demand Generation Manager/Associate Manager in the B2B Marketing team. This role is pivotal in driving customer acquisition and revenue growth through innovative marketing strategies. You will develop and execute multi-channel campaigns, collaborate with cross-functional teams, and optimize performance to support growth in the travel industry. If you are passionate about travel technology and have a knack for data-driven marketing, this is the perfect opportunity to make an impact in a dynamic environment focused on diversity and collaboration.

Qualifications

• 4+ years in demand generation or performance marketing, ideally in travel or e-commerce.
• Proficiency in marketing automation and analytics tools.

Responsibilities

• Develop and implement demand generation strategies across multiple channels.
• Manage end-to-end campaign execution and monitor performance.

Skills

Demand Generation

Performance Marketing

Email Marketing

SEO

Social Media Marketing

Project Management

Communication Skills

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Tools

Hubspot

Salesforce

Google Analytics

Tableau

Job description

About Agoda

Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with a global network of 4.7M hotels and holiday properties worldwide, plus flights, activities, and more. Based in Asia and part of Booking Holdings, our 7,100+ employees representing 95+ nationalities in 27 markets foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.

Our Purpose – Bridging the World Through Travel

We believe travel allows people to enjoy, learn and experience more of the amazing world we live in. It brings individuals and cultures closer together, fostering empathy, understanding and happiness.

We are a skillful, driven and diverse team from across the globe, united by a passion to make an impact. Harnessing our innovative technologies and strong partnerships, we aim to make travel easy and rewarding for everyone.

The Opportunity

The B2B Marketing team at Agoda is seeking a Demand Generation Manager/Associate Manager to drive customer acquisition and revenue growth through innovative, data-driven marketing strategies. This role will focus on developing and executing multi-channel campaigns, collaborating across teams, and optimizing performance to support Agoda’s growth in the travel industry.

Key Responsibilities

• Develop and implement demand generation strategies to achieve revenue objectives, including email marketing, SEO, social media, webinars, and content marketing.
• Manage end-to-end campaign execution, including copywriting, design coordination, and analytics.
• Collaborate with cross-functional teams (product, BD, and product marketing) to align campaigns with broader business objectives.
• Create and manage marketing collateral, including white papers, case studies, infographics, and sales enablement materials.
• Execute digital audience development campaigns to build awareness, drive traffic, and grow Agoda’s database.
• Scale growth across social media platforms, focusing on targeted, engaged audiences.
• Monitor and optimize campaign performance using analytics tools like Google Analytics, Tableau, and CRM platforms.
• Stay updated on industry trends, new technologies, and emerging distribution channels to innovate demand generation efforts.

What You’ll Need To Succeed

• 4+ years of experience in demand generation, performance marketing, or a related field, ideally in travel or e-commerce.
• Bachelor’s degree in Marketing, Business, or a relevant field.
• Proficiency in marketing automation platforms (e.g., Hubspot, Salesforce) and analytics tools (e.g., Tableau).
• Hands-on experience with paid digital campaigns, SEO/SEM, and audience development strategies.
• Strong project management skills with the ability to prioritize, meet deadlines, and manage multiple tasks.
• Excellent written and verbal communication skills, with experience in creating compelling marketing content.
• Self-motivated, adaptable, and capable of executing strategies for diverse audiences & products.
• Knowledge of webinar platforms and content management systems is a plus.

Why Join Us?

At Agoda, you will play a pivotal role in shaping our communication strategies and driving growth within the B2B marketing division. If you are an innovative thinker passionate about travel technology and have the skills to elevate our brand narrative, we invite you to apply and be part of our dynamic team!

Equal Opportunity Employer

At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.

We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy.

To all recruitment agencies: Agoda does not accept third party resumes. Please do not send resumes to our jobs alias, Agoda employees or any other organization location. Agoda is not responsible for any fees related to unsolicited resumes.