Data Analyst

Glints; Provinsi Bali; On-site; USD 30,000 - 60,000; Full time

Job summary

An innovative firm is seeking a Marketing Analyst to drive insights through data analysis and visualization. This role involves evaluating campaign performance, conducting cohort analyses, and collaborating with marketing teams to optimize strategies. The ideal candidate will have a strong background in marketing analytics, particularly in mobile advertising, and be proficient in tools like Tableau and SQL. Join a dynamic environment where your analytical skills will directly influence marketing success and customer engagement, making a significant impact on business outcomes.

Qualifications

• 2+ years of experience in marketing analytics, preferably in mobile advertising.
• Strong analytical mindset with attention to detail and problem-solving skills.

Responsibilities

• Perform marketing analysis to evaluate campaign performance and user acquisition.
• Utilize Tableau to create dashboards and visualizations for marketing metrics.
• Collaborate with cross-functional teams to align business objectives with data insights.

Skills

Tableau

Marketing Analysis

Cohort Analysis

Excel

SQL

Google Ads

Facebook Ads

Analytical Skills

Communication Skills

Education

Bachelor's degree in Marketing

Bachelor's degree in Data Science

Bachelor's degree in Statistics

Bachelor's degree in Business Analytics

Tools

Tableau

SQL

Job description

Key Responsibilities

● Perform marketing analysis to evaluate campaign performance, user acquisition, and retention efforts.

● Conduct cohort analyses to understand customer behavior, churn, and lifetime value across marketing initiatives.

● Utilize Tableau to create dashboards and visualizations that provide insights into key marketing metrics.

● Monitor and analyze metrics such as ROI, CPA, CAC, LTV, and conversion rates, providing actionable recommendations to stakeholders.

● Work closely with the marketing team to design and implement A/B tests for continuous optimization.

● Collect, clean, and manage data from multiple sources to ensure accuracy and reliability.

● Provide detailed reporting and insights for marketing strategies, including digital advertising and CRM campaigns.

● Collaborate with cross-functional teams to align business objectives with data insights.

Requirements Education and Experience

● Bachelor's degree in Marketing, Data Science, Statistics, Business Analytics, or a related field.

● 2+ years of experience in marketing analytics, preferably in the mobile advertising or gaming industry. Skills and Expertise

● Proficiency in Tableau for data visualization and storytelling.

● Strong experience in marketing analysis and cohort analysis.

● Excellent Excel skills; experience with SQL for querying large datasets.

● Understanding of marketing platforms such as Google Ads, Facebook Ads, or programmatic advertising tools.

● Strong analytical mindset with attention to detail and a problem-solving approach.

● Solid communication skills to translate complex data into clear and actionable insights for non-technical stakeholders.