CRM Specialist

Job Description: As a CRM Specialist at Everbest, you will be responsible for developing and executing strategies to enhance customer relationships, increase loyalty, and drive repeat purchases. You will manage CRM tools, analyze customer data, and create personalized campaigns to improve customer engagement and lifetime value.

Key Responsibilities:

1. CRM Strategy & Execution: Develop and implement CRM strategies to enhance customer engagement, retention, and loyalty. Manage and optimize Everbest’s customer database to segment customers effectively. Plan and execute marketing campaigns for personalized customer outreach.
2. Customer Data Analysis & Insights: Monitor and analyze customer data to identify shopping behavior and trends. Generate insights and reports to guide marketing and sales strategies. Track campaign performance and suggest optimizations based on data-driven insights.
3. Loyalty Program Management: Develop and enhance Everbest’s loyalty program to drive repeat purchases. Collaborate with the retail and e-commerce teams to implement customer rewards initiatives.
4. Personalized Customer Journeys: Create automated customer journeys based on lifecycle stages (e.g., welcome series, reactivation, post-purchase follow-ups). Develop segmentation strategies to ensure the right messaging reaches the right audience.
5. Collaboration & Coordination: Work closely with the e-commerce, digital marketing, and retail teams to align CRM activities with overall business goals. Partner with IT and data teams to enhance CRM system capabilities and ensure smooth integration with other platforms.

Job Requirements:

1. Education & Experience: Bachelor’s degree in Marketing, Business, Data Analytics, or a related field. 2-5 years of experience in CRM, customer loyalty programs, or email marketing. Experience in fashion, retail, or e-commerce industries is a plus.
2. Technical Skills: Proficiency in CRM software. Strong analytical skills with experience using Google Analytics, BI tools, or customer data platforms. Knowledge of email marketing tools and automation platforms.
3. Soft Skills: Strong strategic thinking and problem-solving skills. Excellent communication and project management skills. Ability to work cross-functionally and collaborate with multiple teams. Customer-centric mindset with a passion for building long-term relationships.

Why Join Everbest?

• Be part of a leading fashion and footwear brand with a loyal customer base.
• Work in a dynamic environment where creativity and innovation are valued.
• Opportunity to shape and enhance Everbest’s customer relationship strategy.