CRM Specialist

Amar Bank; Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading banking institution in Jakarta seeks a CRM Specialist to manage multichannel campaigns. The role involves executing onboarding, retention strategies, and data analysis to improve customer engagement. Ideal candidates will have 1-2 years in CRM, familiarity with platforms like Salesforce, and strong analytical skills. This position offers a dynamic work environment focused on customer experience enhancement.

Qualifications

• 1-2 years of experience in CRM or market research.
• Basic understanding of CRM platforms.
• Strong interest in customer behavior analysis.
• Familiarity with spreadsheets and basic data analysis tools.
• Excellent attention to detail and organizational skills.
• Good communication and collaboration skills.
• Proactive, eager to learn, comfortable in fast-paced environments.

Responsibilities

• Plan, execute, and optimize CRM campaigns across multiple channels.
• Coordinate lifecycle campaigns including onboarding and retention.
• Develop content calendars for timely message delivery.
• Create dynamic segments based on customer data.
• Implement personalized messaging strategies.
• Work with Data and Product teams to enhance user experience.
• Monitor and troubleshoot campaign delivery issues.
• Define KPIs and analyze campaign effectiveness.
• Create performance dashboards and reports.
• Run A/B tests to improve campaign performance.

Skills

CRM experience

Data analysis

Collaboration

Communication

Attention to detail

Tools

Salesforce

Braze

HubSpot

MoEngage

Iterable

Job description

Responsibilities

• Plan, execute, and optimize multichannel CRM campaigns across email, push notifications, in-app messages, and SMS.

• Coordinate lifecycle campaigns including onboarding, reactivation, retention, win-back, and upsell journeys.

• Develop and manage content calendars and ensure timely delivery of messages across all touchpoints.

• Create dynamic segments based on behavior, demographics, purchase history, and lifecycle stages.

• Implement personalized messaging strategies using rules, triggers, and user attributes.
• Work closely with Data and Product teams to enhance segmentation capabilities.
• Build and manage automated journeys and workflows using CRM platforms (e.g., Salesforce, Braze, MoEngage, HubSpot, Iterable).

• Monitor and troubleshoot any issues related to campaign delivery, tracking, or user triggers.
• Define KPIs and analyze campaign effectiveness: open rates, click-throughs, conversions, and churn.

• Create dashboards and regular reports to assess performance and identify areas for improvement.

• Run A/B tests to validate hypotheses and optimize creative, messaging, and timing.
• Collaborate with Product, Growth, Design, and Data teams to align messaging with customer experience goals.

Requirement

• 1–2 years of experience in CRM or market research
• Basic understanding of CRM platforms (e.g., Salesforce, Braze, HubSpot, or similar).
• Strong interest in customer behavior analysis, segmentation, and lifecycle marketing.
• Familiarity with spreadsheets and basic data analysis tools (Excel, Google Sheets; knowledge of SQL is a plus).
• Excellent attention to detail and strong organizational skills.
• Good communication and collaboration skills.
• Proactive, eager to learn, and comfortable working in a fast-paced environment.

Bonus Point If

• Bonus point if: Experience in a digital-first or mobile app environment (e.g., fintech, e-commerce, SaaS).
• Understanding of customer retention, churn metrics, and cohort analysis.
• Basic knowledge of HTML/CSS for email customization.