CRM Manager

It's fun to work in a company where people truly BELIEVE in what they're doing!

Job Description

• Lead, mentor, and develop a high-performing CRM team, fostering innovation, collaboration, and accountability.
• Manage end-to-end CRM regional campaign execution, including planning, segmentation, automation, and customer engagement initiatives.
• Collaborate with cross-functional teams (Campaign, Creative, Product, and Tech) to drive successful CRM channel execution to support major marketing campaigns (e.g. BFCM, 12.12, CNY) and tactical campaign pushes.
• Develop regional CRM playbook and scalable processes to drive acquisition and retention tactics, adapted to fit local needs.
• Analyse campaign performance and use data and insights to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customer’s lifecycle journey.
• Responsible for Push notifications/Email/in-App calendar management and A/B tests roadmap to improve customer retention.

Requirements

• Minimum 6 to 8 years of experience in marketing, with a strong focus on customer retention, loyalty programs, or lifecycle marketing within the OTA or e-commerce industry.
• Proven track record of developing and executing successful retention strategies that drive measurable business results.
• Experience in CRM web marketing and in-app, as well as loyalty marketing.
• Strong analytical skills, with expertise in data-driven decision-making, customer segmentation, and predictive modeling.
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels of the organization.
• Leadership experience, with a demonstrated ability to build and manage high-performing teams.
• Deep understanding of the OTA industry, including customer behavior, market trends, and competitive landscape.
• Experience in budget management, with a focus on maximizing ROI and customer lifetime value.
• Ability to thrive in a fast-paced, dynamic environment with shifting priorities and demands.
• Passionate about delivering exceptional customer experiences and fostering long-term loyalty.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Traveloka (traveloka.com) is a tech startup based in Jakarta. We aim to revolutionize the Indonesian travel marketplace and make it more accessible to travelers across the country. Since it is a mammoth of a task, we'd love to have talented people from diverse backgrounds who can help us achieve our mission. We are committed to building a dynamic workplace where people truly enjoy their work and feel that they can really have an impact.