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A marketing and media company in Indonesia is seeking a campaign manager with expertise in data analysis and strong communication skills. The ideal candidate has a bachelor's degree, proficiency in English and Indonesian, and over 1 year of experience with TikTok and Shopee operations. Responsibilities include managing live stream projects, analyzing KOL data, and optimizing marketing campaigns.
About us: YUXI JAYATAMA is a Multi-Channel Network company under the Sands Group Indonesia with 9 business units such as Oppo, J&T Express, J&T Cargo, Y.O.U, Makuku, Olike, Jet Commerce, Fullmoon, Tomoro Cafe.
We provide services for brands in marketing planning, promotion, Brand Awareness, Campaign and assisting in finding the right creators for brands.
In less than 1 year, Yuxi have achieved several significant milestones, such as number 1 MCN on Mom and Baby category on Tiktok, Shopee MCN Partner from October 2023 until now.
Job Descriptions
Plan, implement and ensure campaigns run smoothly and can be completed on time. Analyze Brand and Increase Brand's GMV, and expand our reach. Monitor and optimize affiliate marketing initiatives to maximize ROI and effectiveness.
Utilize analytics tools to track the performance of campaigns, day-to-day operations, and affiliate marketing efforts. Generate GMV and insights to assess the success of campaigns, product updates, and affiliate marketing programs. Use data-driven insights to inform decision-making and optimize future campaigns and initiatives.
Responsible for creators’ data analysis of TikTok and Shopee live streams dashboard (accomplished GMV target every month), overseeing and monitoring live stream plans, conducting data collection and analysis from pre-live to post-live, and optimizing various metrics in the live stream environment;
Experienced in operating Tiktok and Shopee or working with MCN/agency, capable of collaborating with brands, and identifying top-performing products;
Proficient in product selection, categorization, and prioritization, with unique insights into trending products;
Managing live stream projects and operations, which include but are not limited to account analysis, live stream planning, product operations, on-site execution, post-live analysis, and providing support to hosts and teams;
Familiar with the process and able to provide suggestions for live stream planning
Responsible for ADs of shopee and tiktok creators.
Job Requirements
Bachelor degree or above, advertising, media and other related majors are preferred;
Proficiency in English and Indonesian languages is mandatory, and knowledge of Chinese is a plus;
More than 1 year of TikTok or Shopee operating experience, familiar with the operating rules of the TikTok platform or Shopee Platform (Experience in MCN agency is preferred or brand live stream operations);
Well-versed in the underlying principles of TikTok or Shopee, with extensive experience in analyzing Key Opinion Leaders' (KOL) data;
Previous experience in influencer operations and serving as a data analyst for KOLs;
Previous experience and strong analytical skills in account branding, IP planning, short video operations, and advertising are highly desirable;
Possesses the ability to summarize information, excellent communication and coordination skills, self-motivation, a strong sense of responsibility, and expertise in cross-departmental communication and resource integration;
Experience in working within the dynamic atmosphere of live streaming;
Good at communication, able to maintain a good working relationship with influencers.