Creative & Product Development Director

PT Dream Dare Discover; Surabaya ꦱꦸꦫꦧꦪ; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

PT Dream Dare Discover is seeking a Creative & Product Development Director to lead their innovative brand, Zuma. This role combines creative vision and product development to enhance brand narratives and consumer engagement, targeting Gen Z and millennials. The ideal candidate will have over five years of experience in a similar role, with a proven track record in strategic thinking and brand leadership.

Qualifications

• 5+ years in creative direction, brand leadership, or product innovation.
• Experience in consumer brands, fashion, or FMCG.
• Strong understanding of content analytics and campaign performance.

Responsibilities

• Oversee and inspire Creative Marketing and Product Development teams.
• Craft compelling content and maintain brand voice across all channels.
• Conduct market, trend, and competitor analysis.

Skills

Leadership

Creative thinking

Understanding of Gen Z and millennial culture

Content analytics

Education

5+ years in creative direction or brand leadership

Experience in consumer brands, fashion or FMCG

Job description

Zuma is not your average sandal brand. We’re a bold, witty, and nostalgia-infused label redefining what it means to wear comfort with attitude. We’re about storytelling, community, and creating a lifestyle — not just selling sandals.

Now, we’re looking for a Creative & Product Development Director to lead our vision across product, brand, and beyond.

What You’ll Be Driving

As our Creative & Product Development Director, you'll oversee and inspire two of Zuma’s most important teams: Creative Marketing and Product Development. Your role is to connect culture, content, and consumer behavior — transforming creative ideas into engaging campaigns and sellable products.

Lead our Creative Marketing Manager to:

• Craft compelling content for platforms like Instagram, TikTok, and others
• Strategize and review paid advertising campaigns (Meta, TikTok Ads)
• Maintain and define Zuma’s brand voice across all channels

Collaborate with our Product Manager to:

• Conduct market, trend, and competitor analysis
• Brainstorm and test sandal collections with R&D
• Monitor SKU performance and optimize the product lifecycle
• Create products that sell and stories that resonate

We Think You Might Be a Fit If You…

• Are both visionary and hands-on, with strong leadership skills
• Understand Gen Z and millennial culture — memes, trends, and more
• Have an eye for design, storytelling, and emotional branding
• Know how to balance creative magic and performance metrics
• Enjoy working with and coaching creative teams towards excellence

What You Bring to the Table

• 5+ years in creative direction, brand leadership, or product innovation
• Experience in consumer brands, fashion, or FMCG
• A portfolio demonstrating strategic thinking and viral creativity
• Strong understanding of content analytics and campaign performance

Bonus points if you’ve created viral campaigns or scaled product-led growth.

At Zuma, we embrace bold ideas. Creativity is a team effort where weird ideas are tested, stories are shared, and sandals get a glow-up. If you want to lead with imagination and data, you'll feel at home here.

How to Apply

• Send your CV + Portfolio
• Share your expected monthly salary
• Indicate if you're available to work outside usual hours (weekends, evenings, holidays)
• Specify which languages you are fluent in

PT DREAM DARE DISCOVER (Zuma Footwear) is a subsidiary of PT Halim Jaya Sakti, a large footwear manufacturer producing over a million pairs monthly, known for the local brand ANDO.