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Creative & Product Development Director

PT Dream Dare Discover

Surabaya ꦱꦸꦫꦧꦪ

On-site

IDR 300.000.000 - 400.000.000

Full time

19 days ago

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Job summary

PT Dream Dare Discover is seeking a Creative & Product Development Director to lead their innovative brand, Zuma. This role combines creative vision and product development to enhance brand narratives and consumer engagement, targeting Gen Z and millennials. The ideal candidate will have over five years of experience in a similar role, with a proven track record in strategic thinking and brand leadership.

Qualifications

  • 5+ years in creative direction, brand leadership, or product innovation.
  • Experience in consumer brands, fashion, or FMCG.
  • Strong understanding of content analytics and campaign performance.

Responsibilities

  • Oversee and inspire Creative Marketing and Product Development teams.
  • Craft compelling content and maintain brand voice across all channels.
  • Conduct market, trend, and competitor analysis.

Skills

Leadership
Creative thinking
Understanding of Gen Z and millennial culture
Content analytics

Education

5+ years in creative direction or brand leadership
Experience in consumer brands, fashion or FMCG

Job description

Zuma is not your average sandal brand. We’re a bold, witty, and nostalgia-infused label redefining what it means to wear comfort with attitude. We’re about storytelling, community, and creating a lifestyle — not just selling sandals.

Now, we’re looking for a Creative & Product Development Director to lead our vision across product, brand, and beyond.

What You’ll Be Driving

As our Creative & Product Development Director, you'll oversee and inspire two of Zuma’s most important teams: Creative Marketing and Product Development. Your role is to connect culture, content, and consumer behavior — transforming creative ideas into engaging campaigns and sellable products.

Lead our Creative Marketing Manager to:

  • Craft compelling content for platforms like Instagram, TikTok, and others
  • Strategize and review paid advertising campaigns (Meta, TikTok Ads)
  • Maintain and define Zuma’s brand voice across all channels

Collaborate with our Product Manager to:

  • Conduct market, trend, and competitor analysis
  • Brainstorm and test sandal collections with R&D
  • Monitor SKU performance and optimize the product lifecycle
  • Create products that sell and stories that resonate

We Think You Might Be a Fit If You…

  • Are both visionary and hands-on, with strong leadership skills
  • Understand Gen Z and millennial culture — memes, trends, and more
  • Have an eye for design, storytelling, and emotional branding
  • Know how to balance creative magic and performance metrics
  • Enjoy working with and coaching creative teams towards excellence

What You Bring to the Table

  • 5+ years in creative direction, brand leadership, or product innovation
  • Experience in consumer brands, fashion, or FMCG
  • A portfolio demonstrating strategic thinking and viral creativity
  • Strong understanding of content analytics and campaign performance

Bonus points if you’ve created viral campaigns or scaled product-led growth.

At Zuma, we embrace bold ideas. Creativity is a team effort where weird ideas are tested, stories are shared, and sandals get a glow-up. If you want to lead with imagination and data, you'll feel at home here.

How to Apply

  • Send your CV + Portfolio
  • Share your expected monthly salary
  • Indicate if you're available to work outside usual hours (weekends, evenings, holidays)
  • Specify which languages you are fluent in

PT DREAM DARE DISCOVER (Zuma Footwear) is a subsidiary of PT Halim Jaya Sakti, a large footwear manufacturer producing over a million pairs monthly, known for the local brand ANDO.

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