Creative Director

Firstwish Bakery; Jakarta Utara; On-site; IDR 360,000,000 - 720,000,000; Full time

Job summary

Firstwish Bakery is seeking an experienced Creative Lead to steer our visual identity across ads, social content, packaging, and landing pages. You will lead the creative team, set the production calendar, and ensure all output meets brand standards with a strong focus on high-quality execution.

Responsibilities include directing shoots, overseeing post-production, and collaborating with performance marketing to optimize ad performance.

Qualifications

• Bachelor’s degree or Diploma in Visual Communication Design (DKV) or related field.
• Minimum 5 years of experience in creative/advertising/branding with 2+ years in a leadership role.
• A strong portfolio is mandatory and preferred in F&B, lifestyle, or premium brands.
• Solid design fundamentals in typography, layout, color, composition, and art direction.
• Ability to critique and elevate designers’ work, not just approve.
• Proven experience with performance-driven content (Meta/TikTok ads) and understanding hooks and CTR.

Responsibilities

• Own Firstwish’s creative direction and visual identity across ads, social media, packaging, and landing pages.
• Lead, brief, and develop the creative team by assigning work and coaching members.
• Build and own the monthly production calendar and ensure timely delivery.
• Lead research and maintain moodboards and a reference library for visual standards.
• Develop ad concepts from brief to script, including hooks, storyboards, and shot lists.
• Direct shoots on set to ensure visual execution matches concept.
• Oversee post-production and give final approval before publishing.
• Act as the final quality gate against brand guidelines.
• Collaborate with performance marketing to review results and iterate ads.
• Maintain and evolve Firstwish’s brand guidelines as the brand grows.

Skills

Creative leadership

Branding

Art direction

Team leadership

Campaign ideation

Education

Bachelor’s degree or Diploma in Visual Communication Design (DKV)

Tools

Meta Ads

TikTok Ads

Job description

Bachelor’s degree or Diploma (D3/S1) in Visual Communication Design (DKV), Multimedia, Advertising, or a related field.

Minimum 5 years of experience in creative, advertising, or branding, including at least 2 years leading a creative team (Creative Lead, Art Director, or above).

A strong portfolio that demonstrates refined visual taste. F&B, lifestyle, or premium brand experience is preferred. Portfolio is mandatory.

Solid design fundamentals in typography, layout, color, composition, and art direction, with the ability to critique and elevate a designer’s work, not just approve it.

Exceptional reference curation skills: actively explores local and global brands, campaigns, and visual trends, and turns them into executable concepts rather than copy-paste moodboards.

Proven experience with performance-driven content (Meta/TikTok ads), including an understanding of hooks, thumb-stop rate, and how creative impacts CTR and conversion.

Strong leadership: sets clear direction, gives sharp and constructive feedback, delegates effectively, and develops team members.

Excellent planning skills, with the ability to build and run a production calendar, manage team capacity, and consistently deliver on deadline.

Decisive, structured, and able to communicate creative rationale clearly to founders and stakeholders.

Responsibilities

• Own Firstwish’s creative direction and visual identity across ads, social media, packaging, and landing pages.
• Lead, brief, and develop the creative team by assigning work, reviewing output, and coaching each member to raise the quality bar.
• Build and own the content production calendar (monthly plan, weekly sprints, shooting schedules) and ensure every deliverable ships on time.
• Lead research and maintain a reference library and campaign moodboards that set the visual standard for the team.
• Develop ad concepts from brief to script, covering angles, hooks, storyboards, and shot lists (hook 0–3s, body, closing/CTA).
• Direct shoots on set to ensure visual execution matches the concept.
• Oversee post-production (editing, pacing, rhythm, and platform-specific formats) and give final approval before publishing.
• Act as the final quality gate for all design and video output against brand guidelines.
• Work with the performance marketing team to review creative results, iterate on winning ads, and plan creative testing volume.
• Maintain and evolve Firstwish’s brand guidelines as the brand grows.

NOTE: Please include a link to your portfolio in your cover letter, thank you.