Creative Director

Tentang Anak; Daerah Khusus Ibukota Jakarta; On-site; IDR 30,000 - 70,000; Full time

Job summary

An innovative company is seeking a visionary Creative Director to elevate its creative output across various platforms. This role demands a blend of strategic thinking, concept development, and hands-on execution. You’ll lead creative campaigns for diverse product lines, ensuring they resonate with the audience while maintaining brand integrity. If you thrive on crafting compelling concepts and leading a high-performing team, this position offers an exciting opportunity to make a significant impact in the creative landscape.

Qualifications

• 8+ years of experience in creative roles, with at least 3 years in leadership.
• Strong portfolio showcasing creative campaigns across FMCG or lifestyle brands.

Responsibilities

• Develop and lead the overall creative vision for the brand across initiatives.
• Plan, prioritize, and manage creative projects for timely delivery of assets.

Skills

Strategic Thinking

Concept Development

Visual Design

Team Leadership

Project Management

Tools

Creative Tools

Digital Production Tools

Job description

Role Overview

We are looking for a visionary Creative Director to lead and elevate our creative output across all platforms. This role requires a strong balance of strategic thinking, concept development, and hands-on execution. You will oversee creative campaigns for our three core product lines—Expert Boost Nutrition, Tentang Anak Educational Books, and Expert Care Baby Products—ensuring each reflects our brand's mission and resonates deeply with our audience.

This role is ideal for someone who thrives on crafting compelling concepts, producing standout visuals and copy, and leading a high-performing creative team from ideation to execution.

Key Responsibilities

Creative Leadership

• Develop and lead the overall creative vision for Tentang Anak across brand, marketing, and product initiatives.
• Drive the creation of Key Visuals (KV), storytelling, and campaign materials for both digital and offline platforms.
• Ensure consistency of brand identity and messaging across all touchpoints.

Visual Execution

• Oversee the design process, ensuring high-quality, engaging creative output tailored to each product line and channel.
• Provide direction and feedback to designers and video editors to refine creative assets.

Strategic Planning & Workflow Management

• Plan, prioritize, and manage creative projects, ensuring timely delivery of all assets.
• Collaborate with cross-functional teams including marketing, brand, product, and sales to align creative output with business objectives.
• Lead and mentor a growing team of creative professionals, fostering a culture of innovation and excellence.

• 8+ years of experience in creative roles, with at least 3 years in a leadership capacity.
• Strong portfolio showcasing creative campaigns across FMCG or lifestyle brands.
• Proficiency in creative tools and understanding of digital and print production processes.
• Product Packaging Design: Experience in designing product packaging, especially for FMCG, that is both functional and visually appealing.
• Digital Ads & Commerce Assets: Proven experience in creating high-performing digital ads and assets for online marketplaces and social media.
• Offline Branding: Strong understanding of offline brand presence including point-of-sale materials, event branding, and print collateral.