Creative Content Writer

GoTo Group; Daerah Khusus Ibukota Jakarta; On-site; IDR 120.000.000 - 180.000.000; Full time

Job summary

A leading digital ecosystem company in Indonesia is looking for a Creative Content Writer to produce engaging narratives across various platforms. The ideal candidate will have a strong portfolio and collaborate with teams to optimize brand marketing campaigns, driving consumer engagement through impactful storytelling.

Qualifications

• At least 2 years of experience in creative fields, particularly copywriting.
• Strong portfolio of versatile writing across different platforms.
• Fluent in English is a plus.

Responsibilities

• Develop compelling content for both online and offline platforms including ads and blogs.
• Collaborate with teams to create engaging narratives driven by data insights.
• Conduct tests and experiments across multiple channels for optimal output.

Skills

Creative writing

Content creation

Collaboration

Data analysis

Communication skills

Job description

About The Role

If you’re looking to be part of a dynamic, highly creative, and data-driven team while honing your storytelling skills across various formats and platforms—this role is for you. As a Creative Content Writer, you'll be responsible for crafting short, medium, and long-form content across both offline and digital channels, including ad copy, blogs, CRM content (email newsletter, push notification, whatsapp), digital/social ads, and scriptwriting. You'll collaborate closely with designers, strategists, and marketers to create compelling narratives that drive engagement and conversion based on data and insights. Your work will play a key role in executing and optimizing brand marketing campaigns, ensuring every piece of content resonates with our audience and supports business objectives

What You Will Do

• Develop clear, engaging, and impactful content across multiple formats, from short-form ad copy to long-form editorial pieces.
• Creative ideation - Study design briefs and articulate the creative team’s concept into a copy and content form. Simplify very complex messages with simple copywriting to communicate ideas that inspire, inform and captivate consumers on campaign and content level
• Creative mulit-channel content production for both online and offline platforms, including social media, in-app messaging, blogs, CRM content, ads, and scripts.
• Be Curious - Exploring data and actual consumer activity insights to create data-driven and user-centric content
• Active Learner - Design testing and experimenting across multiple channels and media to ensure a desired final output
• Be a teamplayer - Collaborate closely with multiple stakeholders, such as creative designers, art directors, brand managers, social media teams, and performance marketers to bring ideas to life.
• Communication skill in presenting and discussing ideas with different stakeholders from different teams

What This Role Needs

• At least 2 years of work experience in creative fields especially copywriting and content writing.
• A strong portfolio showcasing versatility in short, medium, and long-form writing across different platforms.
• A creative design-thinking and problem-solving mindset with the ability to craft compelling narratives that engage audiences.
• Excellent communication skills
• Adaptability: Ability to navigate, transform and embrace changes skillfully. Open to new challenges and are excited to explore them
• Fluent in English (speaking & writing) is a plus
• A keen eye on noticing new trends in design, social media, storytelling and content creation world

About The Team

The Creative Brand Marketing team, part of the Central Marketing team, is a family of brand marketing strategists, brand activation, social media, media performance, and in-app marketing. We collaborate with various stakeholders and cross-functional teams within Gojek to gather insights, create key objectives, and plan, develop, and execute marketing campaigns. In particular, we generate attention-grabbing ideas that will entice our consumers. As an integral team within the Central Marketing, we also ensure all our efforts work to support Gojek’ Brand Marketing business objective.

Some of the past campaigns we’ve rolled out include Gojek x Uniqlo, multiple Ariel x GoSend projects, Petualangan Kuliner with Nex Carlos, Magdalena, Tanboy Kun, and Aldi Taher as our newer guest host, and many more! We’re currently working on a giveaway campaign with prizes that includes car, smartphone, PS5, gold, and many more!

As a team, we communicate predominantly offline or online through Lark - both for work related tasks and non-work related activities. We enjoy hosting our monthly game nights and candid curhat sessions.

About GoTo Group

GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.

About Gojek

Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

About GoTo Financial

GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.

GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels onour respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.

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