Country Marketing Lead

inDriver; Daerah Khusus Ibukota Jakarta; On-site; USD 30.000 - 70.000; Full time

Job summary

An innovative tech company is seeking a dynamic Country Marketing Lead to drive growth and brand awareness in the Indonesian market. This role involves crafting localized marketing strategies, collaborating with cross-functional teams, and analyzing market trends to ensure success. The ideal candidate will have a strong background in marketing strategy development, project management, and digital user acquisition. Join a forward-thinking team dedicated to creating impactful marketing campaigns and contributing to a success story in the global IT industry. If you're ready to take your career to the next level in a rapidly expanding tech environment, this opportunity is for you.

Benefits

Opportunities for Professional Growth

Regular Training from Partners

Hybrid Work Schedule

International Team Collaboration

Qualifications

• Proven experience in marketing strategy development and project management.
• Strong analytical skills with a focus on data-driven decision-making.

Responsibilities

• Conduct consumer market analysis and develop annual marketing plans.
• Manage regional budget planning and achieve marketing targets.
• Lead cross-team alignment and project execution at the regional level.

Skills

Marketing Strategy Development

Business Case Calculations

Project Management

Budget Planning

Digital User Acquisition

Analytical Skills

Brand Management

CRM Tools Familiarity

Job description

Country Marketing Lead

Location: Jakarta

We are seeking a dynamic and experienced Country Marketing Lead to join our team at inDrive. This role will focus on developing and executing localized marketing strategies for the Indonesian market, driving growth and brand awareness. As a key member of our team, the ideal candidate will be responsible for crafting and implementing campaigns tailored to Indonesia's unique needs, collaborating with cross-functional teams, and analyzing market trends to ensure continued success.

Responsibilities

• Conduct consumer market analysis and determine geo-targeting choices
• Develop and execute annual marketing plans
• Design acquisition and retention strategies
• Manage regional budget planning and achieve MAU and CAC targets
• Define the most effective marketing mix by country or city performance
• Oversee media and car branding initiatives
• Manage product marketing customer journey maps (CJM)
• Conduct product funnel analysis, generate hypotheses, and execute tests
• Drive balanced supply-demand through 360-degree campaigns
• Plan drivers marketing and execute brand development within the local context
• Support regional partnerships and explore new channels
• Lead cross-team alignment and project execution at the regional level, collaborating with all marketing departments, PR, BD, Dops, and product teams

Qualifications

• Proven experience in marketing strategy development
• Ability to perform business case calculations
• Experience in project and people management
• Skill in planning budgets and timelines
• Development and validation of channel marketing mixes
• Expertise in digital user acquisition platforms and channels
• Strong analytical skills and data-driven decision-making
• Understanding of how IT products and marketplaces operate
• Experience in ride-hailing, e-commerce, or marketplace sectors is essential
• AB testing mindset
• Brand management and communication skills
• Familiarity with CRM tools and metrics
• Deep understanding of the local marketing landscape

Conditions & Benefits

• Hybrid work schedule
• Opportunities for professional and career growth, including regular training from our partners
• Becoming part of an international team creating a success story in the global IT industry
• Probation period up to 3 months

We offer all conditions necessary for professional and personal growth within a rapidly expanding tech company. Your resume will be reviewed within 14 days of receipt. If your experience aligns with our requirements, we will contact you. If you do not receive feedback, it indicates no current suitable vacancies.