Country Marketing Lead

inDriver; Daerah Khusus Ibukota Jakarta; Hybrid; IDR 300.000.000 - 400.000.000; Full time

Job summary

A leading tech company in Jakarta is looking for a Marketing Specialist to lead strategy development, manage cross-team projects, and analyse market performance. The ideal candidate has experience in Ride-Hailing or E-commerce, strong analytical skills, and expertise in marketing channels. The position offers a hybrid work schedule and opportunities for growth within a dynamic environment.

Benefits

Unlimited opportunities for professional growth

Regular internal and external training

Hybrid work schedule

Qualifications

• Experience in Ride-Hailing/E-commerce or marketplace is a must.
• Ability to plan Budget and Timelines.
• Deep understanding of local marketing landscape.

Responsibilities

• Conduct consumer market analysis and define geo choices.
• Develop annual marketing plans.
• Manage product marketing and product funnel analysis.

Skills

Marketing strategy development

Business case calculation

Project and People management experience

Analytical skills and data driven

Digital UA expertise in platforms and channels

Brand and communication

Tools

CRM tools and metrics

Job description

Responsibilities

• Consumer market analysis, geo choices
• Annual Marketing plans
• Acquisition and Retention approach
• Own Regional Budget planning and MAU CAC targets
• Define most effective Marketing mix by country or city Performance,
• Media, Car branding
• Manage product marketing CJM
• Product funnel analysis, hypothesis generation, tests execution
• Drive balanced Supply-Demand via 360 campaigns
• Drivers marketing planning and execution Brand development within local context
• Support Regional Partnerships and New channels
• Lead cross-teams alignment and projects execution at Regional level:
• All Marketing departments, PR, BD, Dops, Product

Qualifications

• Marketing strategy development
• Business case calculation
• Project and People management experience
• Ability to plan Budget and Timelines
• Channels marketing mix development and validation
• Digital UA expertise in platforms and channels
• Analytical skills and data driven
• Knowledge how IT product and marketplace works
• Ride-Hailing/E-commerce or marketplace experience is a must
• AB testing mindset
• Brand and communication
• CRM tools and metrics
• Deep understanding of local marketing landscape

Conditions & Benefits

• Hybrid work schedule
• Unlimited opportunities for professional and career growth, regular external and internal training from our partners
• The opportunity to become part of an international team of professionals who create one of the greatest success stories in the global IT industry
• Probation period up to 3 months

We offer you all the conditions for professional and personal growth with a rapidly growing tech company. Your resume will be considered within 14 calendar days of receiving it. If your experience meets the requirements of our company, we will contact you.

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