Copywriter

SAMIR; Daerah Khusus Ibukota Jakarta; On-site; USD 30,000 - 60,000; Full time

Job summary

Join a forward-thinking fintech company as a content creator, where you will craft engaging scripts for short videos on platforms like TikTok and Reels. This role is perfect for those who understand the emotional nuances of personal finance and can create compelling narratives that resonate with audiences. Collaborate with diverse teams to produce visually appealing and impactful content that drives action and boosts conversion rates. If you're ready to innovate and make a meaningful impact, this is the opportunity for you!

Qualifications

• 2-3 years of experience in social media or content writing.
• Ability to craft effective storytelling in short formats.

Responsibilities

• Write scripts for short videos on TikTok, Reels, and Shorts.
• Collaborate with design and advertising teams for content production.

Skills

Content Writing

Storytelling

Social Media Management

Copywriting

Collaboration

Emotional Intelligence

Education

Bachelor's Degree

Job description

Job Overview:

You will be responsible for writing scripts for short videos on TikTok, Reels, and Shorts, along with captions and visual content. This role requires a deep understanding of the emotional stress and cognitive barriers faced by the target audience, especially around issues like debt, personal finance, and legal matters. The main goal: to create content that resonates emotionally, drives action, and boosts conversion. You’ll work closely with the visual design and advertising teams to ensure the content is produced efficiently and aligned with business objectives.

Job Description:

• Independently write short video scripts (TikTok/Reels/Shorts) using a Hook – Flow – CTA structure in both Indonesian and English.
• Explore content ideas from user comments, DMs, and consultation inquiries.
• Collaborate with CS/CRM/Ads Analyst teams to develop a thematic content map.
• Provide visual direction for each script (mood, expression guidance, dominant colors).
• Coordinate with designers on cover text, subtitle rhythm, and visual tone.

Job Qualifications:

• Bachelor's degree from any major.
• At least 2-3 years of experience in Social Media, Content Writer or Copy Writer.
• Able to craft clear, effective, and logical storytelling within short-form formats.
• Understands when to deliver punchlines, pause for emphasis, and insert strong CTAs for impact.
• Capable of writing compelling copy that drives clicks, responses, and consultation actions.
• Skilled at identifying relevant concerns and timely topics that resonate with the target audience.
• Works well within cross-functional content teams to ensure cohesion and creative synergy.

Are you ready to be a part of Samiritans?

We’re on the hunt for visionaries like YOU to drive meaningful impact for Samir’s Future

Let’s create and thrive together in a fintech environment with ideas and innovation!