Content specialist

MateCareer; Tangerang Selatan; On-site; IDR 55,800,000 - 78,120,000; Full time

Job summary

T&T Creative in Tangerang is seeking a Marketing Content Specialist to own the content creation workflow from concept to execution. You will lead day-to-day development of content ideas, manage deadlines, and ensure alignment with brand goals across TikTok, Shopee, and livestream campaigns.

The ideal candidate is a fresh graduate with strong writing and Indonesian language skills, capable of meeting tight deadlines, and eager to learn in a fast-paced e-commerce environment where creativity meets

Qualifications

• Fresh graduate (or final year student) in Communications, Marketing, Creative Writing, Advertising, or relevant fields.
• Excellent writing and communication skills in Bahasa Indonesia (English is a plus).
• Strong organizational skills and detail-oriented mindset.
• Able to work under pressure with tight deadlines and multiple priorities.
• Proactive, eager to learn, and not afraid to speak up with ideas or feedback.
• Familiarity with TikTok, Shopee, and e-commerce trends.

Responsibilities

• Create scripts, captions, product copy, and content briefs for TikTok, Shopee, and livestream campaigns.
• Shoot video/photo collaborations with talent host T&T.
• Take full ownership of the content calendar and ensure on-time deliverables.
• Ensure content quality across campaigns—visually, tonally, and strategically.
• Track and manage deadlines, ensuring content is submitted on time and meets brand requirements.
• Coordinate and guide content outputs from part-time or freelance creators, while aligning with brand goals.
• Identify and solve content production issues quickly to prevent delays.
• Research current trends and translate them into ideas that fit client objectives.
• Monitor trends on TikTok and Shopee, proposing new ideas proactively.
• Report bottlenecks early and suggest solutions to improve efficiency.
• Communicate clearly with Key Account Managers, livestream teams, and other internal teams.

Skills

Creative writing

Communication

Bahasa Indonesia

TikTok knowledge

E-commerce trends

Job description

Kualifikasi:

Position: Marketing Content Specialist

Department: Marketing & Creative

Location: [BSD Tangerang / On Site]

Level: Entry-level | Fresh Graduates Welcome

Onboard: As Soon As Possible

Role Summary:

We’re looking for a Marketing Content Specialist who’s not just creative and crazy, but also reliable and organized—someone who can own the content creation workflow from start to finish. At T&T Creative, content plays a key role in our clients\' success on TikTok, Shopee, and other platforms. You’ll lead the day-to-day development of content ideas, manage deadlines, and ensure execution runs smoothly—helping us eliminate past bottlenecks and maintain a consistently high standard across all brands.

What You’ll Do:

• Create scripts, captions, product copy, and content briefs for TikTok, Shopee, and livestream campaigns
• Shoot video/photo collaborated with talent host T&T
• Take full ownership of the content calendar and make sure all deliverables are completed on time
• Ensure content quality across all campaigns—visually, tonally, and strategically
• Track and manage deadlines, ensuring all content is submitted on time and meets brand requirements
• Coordinate and guide content outputs from part-time or freelance creators (if needed), while ensuring alignment with brand goals
• Identify and solve content production issues quickly, before they become delays
• Research current trends and translate them into ideas that fit our clients’ objectives
• Monitor content trends on TikTok and Shopee, proactively propose new ideas
• Report bottlenecks early and suggest solutions to improve efficiency
• Communicate clearly and proactively with Key Account Managers, livestream teams, and other internal teams

What Success Looks Like:

• No more missed deadlines or unclear briefs—your process keeps everyone aligned
• Creative outputs are consistently engaging, well-written, and optimized for performance
• You become a key creative partner to KAMs and campaign teams
• You take initiative, track performance, and push for better ideas each week
• Past issues with workflow and bottlenecks are significantly improved under your coordination

Qualifications:

Minimum:

• Fresh graduate (or final year student) in Communication, Marketing, Sales, Creative Writing, Advertising, or relevant fields
• Excellent writing and communication skills in Bahasa Indonesia (English is a plus)
• Strong organizational skills and detail-oriented mindset
• Able to work under pressure with tight deadlines and multiple priorities
• Proactive, eager to learn, and not afraid to speak up with ideas or feedback
• Familiarity with TikTok, Shopee, and e-commerce trends

Bonus if you have:

• Experience in creating content for TikTok or Shopee (even personal projects are okay!)
• Basic understanding of livestream selling, TikTok Shop, or affiliate programs
• A portfolio of creative writing or digital content (can be student work or freelance)
• Ability to use content tools to support creative development