Content Specialist

PT Daikin Airconditioning Indonesia; Daerah Khusus Ibukota Jakarta; On-site; IDR 50,000,000 - 90,000,000; Full time

Job summary

An established industry player is seeking a creative content specialist to develop engaging digital content across platforms. In this role, you will craft high-quality articles and social media posts while ensuring SEO optimization to enhance visibility. You'll manage a content calendar, coordinate with cross-functional teams, and monitor performance through analytics. If you have a passion for storytelling, a knack for social media, and a strong understanding of content strategies, this opportunity is perfect for you. Join a dynamic team and make a significant impact in the digital marketing landscape!

Qualifications

• Proven experience in content creation and management.
• Excellent written and verbal communication skills in English and Bahasa Indonesia.

Responsibilities

• Develop high-quality content for websites and social media.
• Ensure SEO optimization and manage content calendars.

Skills

Content Creation

SEO Optimization

Communication Skills

Project Management

Creative Thinking

Problem Solving

Editing Skills

Social Media Management

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in Journalism

Tools

Google Analytics

Content Management Systems

Job description

Job Responsibilities:

1. Develop high-quality, engaging content for websites, social media, and digital channels, including articles and social media posts.

Content Optimization:

1. Ensure SEO optimization for improved visibility and organic traffic.
2. Contribute to content strategies aligned with marketing objectives.
3. Research industry trends and competitor content for differentiation.

Content Calendar Management:

1. Develop and maintain a content calendar for consistent platform releases.
2. Coordinate with cross-functional teams to align with marketing campaigns.

Social Media Engagement:

1. Plan and execute social media content that aligns with brand voice.
2. Monitor channels, respond to comments, and engage with the online community.
3. Work with design and related teams to align content with brand guidelines.
4. Collaborate with experts to gather insights for content creation.

Quality Assurance:

1. Ensure content accuracy, relevance, and adherence to brand guidelines.
2. Conduct regular audits to update outdated or underperforming content.

Analytics and Reporting:

1. Monitor content performance using analytics tools.
2. Generate regular reports on KPIs to measure content success.

Stay Informed:

1. Stay updated on industry trends and propose innovative content formats or distribution channels.

Qualifications:

1. Bachelor's degree in Marketing, Communications, Journalism, or a related field.
2. Able to Use Drone
3. Proven experience in content creation and management.
4. Excellent written and verbal communication skills in English. Fluency in Bahasa Indonesia.
5. Strong writing and editing skills, with attention to detail.
6. Knowledge of SEO best practices and content analytics tools.
7. Familiarity with social media platforms and content management systems.
8. Excellent communication and collaboration skills.
9. Ability to manage multiple projects simultaneously and meet deadlines.
10. Creative thinking and problem-solving abilities.
11. Knowledge of Google Analytics is a plus.